Hero Cycles Powers Omnichannel with E-commerce Website Launch

India’s famous Bicycle manufacturer Hero Cycles has announced the launch of its e-commerce website. According to the company, the company’s new efforts are aimed at fostering new avenues of growth and strengthening its presence across multiple channels. With an objective to grow the band of cycling enthusiasts in the country, the website is designed to provide a seamless experience, Aditya Munjal, director, Hero Cycles, said.

According to the company, the website has a new virtual expert assistance service that is available to help consumers with their queries and understand the requirements to design the best variants from a range of products, it claimed. In addition, the store locator guides users to the nearest Hero Sprint store or dealer partner, while the order tracking feature provides up-to-date information on the delivery of their products.