The fashion industry is leveraging e-commerce technology to the fullest. People are going online to buy their favorite clothing apparel and designer outfits. In 2020, it has been observed that 58% of the worldwide population made an online purchase, and nearly half of those purchases were related to clothing, accessories, and footwear. The e-commerce industry is having the most impact on the fashion industry.
It has been expected that by 2022, the online fashion industry can reach a valuation of $765 billion, an increase of $281 billion. Currently, nearly 27% of the fashion industry is online which can increase up to 36% in four years as per a recent report from Forrester.
There are many reasons why customers go online for buying clothing apparel such as:
- Can wander many choices just by sitting at their desk
- Higher chances of finding a bargain
- Availability of real reviews of products
Hence, if you are in the fashion industry and haven’t taken your business online yet, then this is the best time to go online. In today’s article, we will go through the best features that you must implement in your online fashion store. These user-friendly features will let you deliver an excellent shopping experience that will drive sales.