Adobe emerges again as a Leader in the 2022 Gartner® Magic Quadrant™ for Personalization Engines report

Adobe is greatly honoured to be recognized as a Leader in the Gartner Magic Quadrant for Personalization Engines report for the fifth successive year. This report indicates the critical role a personalization program plays in a brand’s association with new visitors and clients across the entire customer expedition. A Leader in the Gartner Magic Quadrant for Personalization Engines is a testament of the success our customers and partners have achieved using Adobe Target to delight their clients to drive business results. Adobe Target is the product of choice for nearly 70 of the top Fortune 100 companies. All these companies continuously offer successful, dynamic personalization programs powered by artificial intelligence (AI).

Our profound gratitude to all our clients and partners for harmoniously pushing us to outgrow into the global personalization programs. This collaboration enables us to continuously evolve the Adobe Target into an application that helps our customers’ broadening use cases and enlarging programs yearly.