Well, brands have always struggled for generations to draw insights from past campaigns to forecast, focus, and target resources for future ones. Adobe, with the help of AI, focuses on empowering brands to tackle this challenge. Adobe Experience Cloud, powered by our AI provides predictive planning and forecasting to optimize marketing spend against business goals. Adobe Experience Cloud empowers our customers to automatically transform real-time data into insights that shape customer behavior with this unified approach to marketing measurement.
Millions of global customers use Adobe products daily across creativity, documents, and customer experiences. Trillions of content and data assets were able to draw upon to train and enhance our AI and machine learning models. With this unified approach to marketing measurement, Adobe Experience Cloud empowers our customers to automatically transform real-time data into insights that shape customer behavior.
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