B2B customers always want visibility into their accounts. Earlier, they could call an account manager or the customer service team for daily tasks or status updates. But with e-commerce, they just want to login into their account and get instant information about the purchases, orders, or services they need. If you have an e-commerce platform with self-service account management tools then this is a great thing. Your account reps will field fewer support calls and spend more time on strategic sales. There must be functionalities such as assigning roles & permissions to buyers, shipping addresses management, tracking shipping status, quotes and order tracking, activity reports sorted by the buyer, purchase reporting, and historical reports. Get these answers from your e-commerce development team:
- How to customize the account dashboards such as displaying orders across channels, scheduling deliveries, looking for warranty information, etc.?