Customer reviews play an integral role in defining the reliability and trust of your products or services on your e-commerce store. Do you know that customer reviews can impact the purchasing decisions of 93% of consumers?
Still, there are a lot of e-commerce stores that either don’t know how to get customer reviews or knowingly not leveraging this powerful driving force.
Social proof presents a unique opportunity for businesses to show trustworthiness. If your Magento store is struggling to get customer reviews, then this article is for you. In this article we will cover various aspects of customer reviews such as how to get customer reviews through Trustpilot, the importance of customer reviews for e-commerce along with the major statistics, and much more…
Why it is important to get Customer Reviews on your Magento store?
Before knowing how to get reviews, let’s go through some interesting statistics that highlight the importance of online reviews.
There are many sellers who hardly care about the customer reviews assuming that no one pays attention to them, and these couldn’t be more wrong. As per research, 95% of customers give sufficient time to engage with online reviews before making a final decision of a purchase.
If a business is not able to generate reviews, then it may be losing a lot of high-potential sales. Over 72% of customers take a look at the reviews before making a purchasing decision. They postpone the purchasing decision if they encounter negative customer reviews.
That’s why it is imperative to generate positive reviews, and obviously the number should be higher than the positive ones. 86% of consumers will think twice before doing business with a company that has received bad ratings. Meanwhile, positive evaluations persuade clients to make a purchase from a company.
Benefits of Trustpilot Reviews in your Magento Store:
There are numerous reasons why a business should get customer reviews. Thus, if you are wondering how to get customer reviews, then you are on the right path. They bring a lot of benefits such as:
- Higher Sales: Social Proof in the form of reviews motivates customers to make purchases.
- Customer Trust: Buyers make a purchase when they trust an online store. If there are good reviews by other customers, an online business becomes more trustworthy in the view of other buyers.
- Brand Engagement: If the customers are leaving reviews, the other customers are more likely to return to that web page to check the reviews of other customers or even comment on them. That way, they form a bond with other online businesses.
- Better SEO: Popular search engines such as Google and Bing consider customer reviews as a valuable source of information. These reviews generally contain certain keywords that help businesses achieve better ranking in search engine page results.
All the benefits clearly indicate that it is the right time to think about how to get reviews and turn them into a powerful social proof tool. Now let’s know about Trustpilot…
Get Customer Reviews With Trustpilot:
If you want customer reviews on your e-commerce store, you would be thankful that there is a dedicated platform that can make this task easier. You can use it to develop a thorough strategy for customer reviews and incorporate them into your marketing campaigns.
Trustpilot is a reliable and popular platform to connect your business with customers. The aim of Trustpilot is to create an environment where customers can share their opinions about businesses online. Online stores, on the other hand, get access to the valuable insights of the customers and they come to know what customers think of their products or services. Using Trustpilot, businesses can pivot customer feedback into great business results.
Important Statistics of Trustpilot:
- There are more than 70 million reviews on Trustpilot generated by 300,000+ businesses.
- The search engine impressions are more than 500 million every month
- 290,000+ rated companies
- 3+ billion brand impressions every month
- More than 1.2 million are posted on the platform every month
- Pricing begins from $0 and goes up to $599 per month
Major Features of Trustpilot:
1. Get Customer Reviews:
You don’t have to take any hassle of how to get customer reviews. Trustpilot will take care of everything. The main task of Trustpilot is getting reviews, and it offers robust functionality for this task. You can get different types of reviews with Trustpilot such as:
· Product Reviews:
Customers can give reviews for the products they have purchased from an e-commerce store through Trustpilot. The platform enables the addition of product attributes, such as quality, size, comfort, etc., taking the rating system a step further. Individual reviews or ratings on these attributes give better insight to customers.
In addition, ratings can be displayed in Google search results and shared across all compatible platforms. Since Trustpilot is a Google Review Partner, you may start adding reviews to your items that appear in Google search results and Google Shopping Ads. As 87% of consumers view advertisements with a Trustpilot mark to be more trustworthy, turn it into a useful tool for your company.
· Service Reviews:
In the online business, brand reliability is not just limited to the product attributes but the overall experience matters. That’s why, Trustpilot offers a more comprehensive view and enables you to examine the calibre of services you offer from the perspective of your clients. You can find any issues that hinder your business, such as poor package quality or delivery services, with a service evaluation. Trustpilot provides you with useful company insights by comprehending the topics that customers are discussing in their individual reviews.
2. Review Invites:
It isn’t easy to motivate your customers to give an online review. Companies who use Trustpilot don’t need to worry about that query. Trustpilot will take care of everything.
The platform has all the strategies to motivate customers to write reviews. It generally sends automated invitations to increase the number of reviews. There are prompt templates that make it even easier to utilize the feature.
As per Trustpilot, automated review link invites increase the chance of feedback by 35%.
3. Trustpilot Widgets:
You can place Trustpilot widgets on your product page details on your e-commerce store and utilize social proof to the utmost. Widgets help to reduce cart abandonment rates and bring in more sales.
4. A/B Testing:
There are built-in functions that give you an insight into how an online business benefitted from Trustpilot reviews and how many sales it generated.
When it comes to user reviews, Trustpilot is unmatched. You don’t need to worry about how to obtain consumer reviews when using it. You can focus on other crucial business duties instead.
How to Integrate Trustpilot in your Magento Store?
There is a dedicated extension developed by Trustpilot for Magento stores for seamless integration. The Magento 2 Trustpilot plugin allows adding the reviews and rating functionality of Trustpilot on an e-commerce website. The plugin knows how to get customer reviews and offers the following functionalities:
· Review Request Automation:
As soon as the order is made or delivered, Trustpilot will automatically send an email to your customers and ask them to write a review about the product or services of your company.
· Invitation to Past Customers:
If customers forget to give the reviews, Trustpilot will automatically send an email to those who have made purchases a while ago from the company.
· Multiple TrustBoxes:
The plugin allows to add multiple TrustBox widgets to a website.
· Full Magento 2 Support:
The Plugin is compatible with multiple versions of Magento 2.
For setting up the Magento 2 Trustpilot plugin, you are either required to get it from the Magento marketplace or download it via Composer. After the successful installation of the plugin, you have to now configure it.
Here are different things that you can configure :
- Sender Name: Improve your emails by making them personalized
- Email address: Add an email address that you want to use if customers decide to answer your mail.
- Trustpilot website: Set up the website page on which the customers can give a review.
- Triggers: Set up events that trigger the automatic mailing of invitations and set up a delay of up to 90 days.
- Send invites to Past Customers: Trustpilot will automatically send an email to every previous client who has purchased from your store, once you specify the timeframe you wish to cover.
Is it sounding too technical? Indeed it is! If you don’t want to go into the rough technicalities of the installation and configuration process, then you can just hire a Magento development company who will do this task for you within the minimum possible time. At Ceymox Technologies, the best Magento development company in India, we are having expertise in implementing such functionalities and integrating extensions. Let us know your requirements.
Wrapping Up:
There is a huge number of businesses that need help with customer reviews. However, Trustpilot is adept at requesting feedback from clients and using them to its advantage.
Integrating the Trustpilot Reviews M2 extension into your website will help your business by demonstrating your credibility and giving you access to consumer feedback.
If you’re interested in learning how to obtain customer reviews and convert them into successful business outcomes, check out Trustpilot.
