In the e-commerce industry, there is a huge role of digital marketing in defining the success of your online business. Digital marketing helps people discover your store, make them aware of your offerings, special occasions and much more. For the best results in digital marketing, it is important to use the right digital marketing tools.
Digital marketing tools are the best way to understand what works for your company. These tools will help you to reach out to a larger audience. These tools can help you to understand consumer behaviour and target a more relevant audience that can turn into regular patrons. These tools are highly important in terms of conducting global marketing and building brand loyalty too.
However, there are 100s of digital tools available in the market. This makes it difficult to find the right tool for your business. Hence, in this article, we will go through the best digital marketing tools which you can use for your Magento store.
Best Digital Marketing Tools in 2021 (Both Free & Paid)
In today’s time, not a single company relies on only one digital marketing tool. Everyone requires a bunch of tools for best results and maximum return on investment. Thus, we will be discussing the tools based on categories.
Search Engine Optimization (SEO) tools:
Before going through the SEO tools, let’s understand what SEO actually is? Search Engine Optimization is a method that makes your site rank on various search engines and users can find your site through keywords on the SERPs.
With the higher ranking of the page, you get more visibility of your site which in turn increases the traffic on your store. SEO marketing is crucial for the online business as it gives you a regular influx of visitors to your site.
The most popular SEO marketing tools are:
This SEO tool will help you to measure the incoming traffic on your store, pages optimization, and improve the overall performance of your site. It will also give you insights into what Google thinks about your site. Google search console lets you analyze important SEO metrics such as clicks, average position, impressions, average CTR, etc. You can also use it to fix technical issues in your store. It gives you notifications of errors.
Pricing: It is free of cost and tells you about the 1,000 backlinks and 1,000 organic keywords.
Spyfu helps you in increasing website traffic by customized SEO recommendations, keywords rankings tracking on popular search engines such as Google, Yahoo, and Bing and executing in-depth SEO competitor research. It also helps in domain search.
Pricing: The Basic plan of Spyfu starts from $33 per month while the professional plan costs $58 per month.
3. SEMrush:
You will get all the required tools for SEO marketing with SEMrush. It lets you create link building, site auditing, pay-per-click data and customer relationship management style data and much more.
Pricing: You can start with the 14-day free trial of SEMrush and the paid plan costs around $200 per month to unlock competitor data.
Which one to choose?
Among all the SEO tools, we find the Google Search Console best not just because it is free of cost but also helps you understand what you can do better to rank on the world’s largest search engine “Google”.
Paid Advertising Tools:
Google Ads is a highly popular tool to display ads on the search engine Google Search Engine Results Pages and also allows to run ads on 3rd party websites that have partnered with Google. Google Ads works faster than SEO, increase brand awareness, reach more customers, reconnect with visitors, measure your store performance consistently, explore more using ads, and tackle your competition better.
Pricing: The tool is free of cost, the ads run on a bidding system and the average pricing of cost per click lies between $1 to $2.
Facebook is the world’s biggest social media website and thus publishing ads on this platform makes your business discoverable by a huge audience. Facebook Ads Manager lets you run advertisements on the most popular social media platforms, Facebook and Instagram. You have options to run ads in the Stories section, videos, posts, etc.
Pricing: Just like Google Ads, this tool is also free of cost and the ads run on a bidding system.
This is a revolutionary tool developed by WordStream Inc. and let the marketing experts manage their Google Ads, Bing Ads, Facebook Ad campaigns using a single dashboard.
The motive of this tool is easy management of ad creation and ad campaigns on different platforms. A few of the other services offered are keyword tracking, pay-per-click monitoring, page performance measuring, etc.
Pricing: It comes in both free and paid versions. In the paid version, you will get customized service with an account manager assigned to your company.
Which one to choose?
The best tool depends on your target audience. If the target audience is social-media savvy then you should opt for Facebook Ads Manager or if they are mostly present on search engines then go for Google Ads although, we recommend using both for best results.
Analytics & Reporting Tools:
There are many different metrics in the e-commerce business that you must track such as conversion rates, customer retention rates, traffic incoming, click-through rates, etc. Analytics & reporting tools help you gather, analyze, organize with the aim of enhancing the website’s overall performance.
Google Analytics is very useful and important for every website owner be it e-commerce or a simple static website. You must set up the tracking for Google Analytics before the website launch. It lets you know how many people have visited your site in a given period of time, what users do when they’re on your site, identify the type of audience reaching your site, their location, gender, devices, browsers, most popular pages on the site, track conversion rates, and much more.
Pricing: The initial features are free of cost and then the pricing depends upon your usage.
This is a free web analytics tool and has many features like Google Analytics. The major difference between Piwik and Google Analytics is that Google Analytics is accessible through a browser but Piwik requires you to download software and install it on your servers.
After the installation, you can track all important e-commerce metrics. You can also monitor multiple sites at once, set up custom dashboards, and watch a real-time flow of visitors to your site.
Pricing: This tool is free of cost
Kissmetrics is another popular paid tool for your e-commerce site owners and has several features for improving conversion rates.
You can observe the paths your customers take before completing or abandoning a purchase. Thus, you can easily know what are the popular products among customers and whatnot. The other features are mostly similar to Google Analytics.
Pricing: Kissmetrics pricing lies between $120-$600 per month.
Mixpanel is quite similar to Kissmetrics as it lets you look at your e-commerce store in terms of sales funnels and conversion rates. You will also get features for mobile and app tracking.
Another advantage of Mixpanel is that it allows for advanced segmentation in reports but this requires some development experience.
Pricing: The pricing of Mixpanel is based on “data points”, or visitor actions on your site.
Which one to choose?
Again, we recommend using Google Analytics as it is a high powered tool and gives you a better understanding of your store than any other tool. More than half of the website owners who use web analytics use Google Analytics for its comprehensive interface and advanced features.
Copywriting tools:
Hemingway Editor will help you in writing better. It has functionalities such as grammar checking, spelling checking, and much more. As per the experts, these apps will improve the writing-styling of your marketing or content team. This writing software will make your writing “bold and clear”. It highlights the sentences or words which are grammatically incorrect or have erroneous spellings. You can select the level of your readers and accordingly it gives you suggestions.
Pricing: The tool comes in both free and paid versions. In the paid version, there are some extra features that cost around $20.
Grammarly is a must-have tool for you if you are involved in any sort of writing articles, e-mails, editing work, etc. The tool will not just highlight your mistake but will also suggest ways to correct it. It also tells you if you are overusing a particular word and you can then eliminate redundancy. There are mini grammar lessons with explanations. This will improve your grammar naturally. You will also get regular metrics of how many words you have checked, what are your improvements, etc. You can either download Grammarly and install it on your Windows and Microsoft office or add the Grammarly extension on Chrome. Also, sign up for a free account without downloading anything or adding anything.
Pricing: The tool has a free version that you can install in your browser. If you are a professional writer then go for a premium edition which costs $144 for individual users and customized pricing for businesses with multiple users.
Which one to choose?
Since both these tools are available in a free version, we suggest you try both and then opt for the one which suits your requirements most. However, our suggestion is more inclined towards Grammarly as it is highly user-friendly.
Graphic Design Tools:
Design is not just limited to e-commerce store development but also helps you to communicate with your target audience. There is a constant need of easy to understand images, videos, etc. to showcase your store’s offerings. If you are an amateur graphic designer or a professional with experience, you must try these tools for digital marketing purposes.
Canva, a popular design tool makes it easier for you to create custom graphics. You can easily access it through desktop, mobile, or tablets. You can’t just spice up your social marketing content, but can also use it for designing presentations, invitations, brochures, posters, business cards, etc. There are more than 200,000 images to use, and if you want to add words then there are several types of fonts available. Apart from this, there are free templates, stickers, and animations as well.
Pricing: Canva comes in 3 plans: Free, Pro and Enterprise. Free plan costs zero, Pro costs $3,999 per year and for the Enterprise plan, you have to contact the sales team.
If you are an amateur in designing then Venngage is the right tool for creating infographics for free without previous design skills. There are more than 7,500 professional designed templates to create infographics for a range of industries. The drag and drop editor makes it easy to use the infographic maker. You can add beautiful icons, free images, and charts to make your infographic.
Pricing: Venngage comes in 4 plans: Free, Premium, Business, Enterprise. Free is free of cost, Premium costs $16 per month per user, Business costs $39 per month per user, and Enterprise costs $499 per month for 10+ users.
Adobe is a big name in digital editing tools. Adobe Creative Cloud is a collection of 20+ apps for photography, video, design, web, UX, and social media — plus integrated essentials like colour palettes, font families, and the power to collaborate with anyone, anywhere. It includes popular apps such as Photoshop, InDesign, and Illustrator. You can create social media posts, print ads, animations for websites and apps. Here is a breakdown of the apps you will need for graphic design:
Adobe Photoshop is probably the most popular graphics editor tool developed by Adobe for Windows and macOS. Its uses range from the full-featured editing of large batches of photos to creating intricate digital paintings and drawings that mimic those done by hand. Photoshop offers users the ability to create, enhance, or otherwise edit images, artwork, and illustrations.
Pricing: One of the plans nearly costs $20 per month.
Adobe Illustrator tool is specially curated for vector graphics editing and design. You can use Adobe Illustrator for creating logos, business cards, social media graphics, posters or flyers, social media graphics, infographics, buttons, invitations and much more. It is used as part of a larger design workflow, Illustrator allows for the creation of everything from single design elements to entire compositions.
Pricing: One of the plans nearly costs $20 per month.
18. Adobe Indesign:
The Adobe tool is used for desktop publishing and page layout designing. It is also used for creating works such as posters, flyers, brochures, magazines, newspapers, presentations, books, ebooks, etc. InDesign is a layout design program that can handle a large number of pages and/or text and gives the user control over the design and content.
Pricing: One of the plans nearly costs $20 per month.
Which one to choose?
If you are a novice in designing then you should go with Canva. But if you are an established business or company, then we recommend you to invest in licensed Adobe Creative Suite tools as the software can give high-quality output.
Wrapping Up:
In part 1 of best digital marketing tools, we have gone through SEO tools, Paid Advertising tools, Analytics & Reporting tools, Copywriting tools, and Graphic design tools. In part 2 of this article, we will go through E-mail marketing tools, CRM tools, Social media marketing tools, Online reputation management tools, and many more. At Ceymox Technologies, we are having expertise in developing e-commerce stores that installed these tools. Let us know your requirements.
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