This is the continuation of the article Best Digital Marketing Tools That You Must Know Part 1. In the previous article, we go through we have gone through SEO tools, Paid Advertising tools, Analytics & Reporting tools, Copywriting tools, and Graphic design tools and now in this article, we will go through several other types. So let’s begin…
E-mail Marketing Tools:
Although old, e-mail marketing is still one of the most effective marketing strategies and almost every e-commerce business use it. You can use e-mail marketing to reach customers in real-time, stay in contact with your target audience. E-mail marketing is also affordable and easy to measure. The popular e-mail marketing tools are:
GrowMeOrganic is a popular sales automation and e-mail finder tool which lets you extract B2B & B2C e-mails through different verticals. You can send limitless drip campaigns using its CRM. With GrowMeOrganic, the business will attain new potential clients in an easy way. You can know what your clients looking for and reach them the minute they land at your store. It also simplifies the sales process so you can find relevant leads, follow up, and better conversion.
Pricing: GrowMeOrganic comes in 3 different plans: Starter, Growth, and Pro plans. The starter plan costs $39/month, the Growth plan costs $79/month, and the Pro plan costs $159/month.
MailChimp is one of the most popular e-marketing tools that e-commerce retailers use without comparing it to any other e-mail marketing tool. The “Forever Free” account of Mailchimp is best for new online businesses or those who are just starting out e-mail marketing. This e-mail marketing tool is super user-friendly and flexible. You will also get a free video tutorial so that you can understand how to set up a free Mailchimp account for e-mail marketing. Along with its user-friendly nature, the features are also advanced such as Scheduling, List segmentation, Reporting, Seamless integration, and many more.
Pricing: For the e-commerce websites, there are 3 plans of Mailchimp: Free, Core, and Plus ranging from $0 to $2,211 per month.
SendinBlue is a very close competitor of MailChimp and is highly used by e-commerce businesses for transactional SMS messages and e-mails. The quality of the product and the customer support offered is exceptional of SendinBlue. It is one of the best tools for trigger-based and transactional e-mails. Its automation workflow designer allows you to build campaigns triggered by clicks, opens and even webpage visits. And its dedicated transactional section allows for messages such as password resets, and sign-up and purchase confirmations.
Pricing: The free version allows 9000 mails in a month with a limit of 300 mails per day. Paid plans range from INR 1500 – INR 4000 per month.
Which one to choose?
We recommend going for Mailchimp as it is free to use and offers more advanced features than any other e-mail marketing platform.
Customer Relationship Management (CRM) Tools:
As the name indicates, Customer Relationship Management (CRM) is software that is focused to help companies or organizations for offering a seamless experience to their clients or customers. It helps companies to build better relationships by providing a complete picture of all customer interactions, keeping sales tracking, organizing and prioritizing the opportunities, and much more. It can also track the transaction progress along the sales funnel and determine the effectiveness of the manager. The best CRM tools are:
Hubspot is one of the most popular inbound marketing platforms across the world serving 10,000+ companies in 65 different nations. After integrating it into your e-commerce ecosystem, you will quickly realize its contribution to your business growth. It is a centralized platform that keeps all your blogs, e-mails, landing pages, forms all kept and stored in Hubspot. The personalization options for your inbound marketing strategy also brings value.
Hubspot gives automation in your manual marketing tasks which are not just useful but are also necessary. The platform is also quite simple and easy to navigate. It is a great CRM that takes as much information as it’s able to piece together on a lead and then presents it as a profile for your sales team to use whatever they may need.
Pricing: Hubspot comes in 3 different plans: Starter, Professional, and Enterprise. The Starter plan costs $45/month, the Professional costs $800/month, and the Enterprise plan costs $3,200 per month.
Hotjar is not like any other CRM tool. It is a product experience insights tool that gives you behaviour analytics and feedback data to help you understand the customers. Hotjar complements the data you get from your traditional product and web analytics tool. It gives you clear and visual data points about what’s happening on your site and you will get clear content about why visitors are behaving the way they do. It helps you collect feedback that explains your users’ behaviour.
Pricing: In the free version you will get all the basic features, and for the advanced features you have to opt for the plus plan which starts at $39 per month.
Which one to choose?
We recommend opting for Hubspot as it is a great integrated marketing tool and is user-friendly for lead generation and CRM.
Social Media Marketing Tools:
Do you know that an average person spends 43,800 hours on social media which is equivalent to 5 years? Well, social media is not only connecting people with the outer world but also opening up opportunities for online businesses as well. As shopping is also a social experience. People love to interact with the salesman, their friends or family while doing shopping. And do you know that every 9th person looks on social media for a better buying decision and almost 75% of the online buyers bought an item as they have seen it on social media? Thus, social media is a great way for marketing your online store.
Buffer is a powerful social media tool that you can use to schedule social media posts, easily bookmark and schedule Tweets or Facebook updates from any browser or mobile device. It also gives you statistics so you can know how many people clicked on links you shared, the estimated reach and the number of Retweets. Using Buffer, you can create a custom schedule for each platform, each profile – even each day. You can plan your biggest content, months ahead with a social media calendar.
Pricing: Buffer has two plans: Free and Essential. The Free is of course free of cost and the Essentials plan costs $5 per month per social media channel.
Hootsuite is a very useful app for managing your social media channels. With this tool, you can view multiple streams at once and know what customers are saying about your offerings. You can post updates, read responses, schedule messages, posts, view stats, etc. The Hootlet plugin of Hootsuite allows you to share information easily and you can easily manage customer service on social media platforms efficiently.
Pricing: There are 4 plans of HootSuite: Professional, Team, Business, and Enterprise ranging from INR 1915 per month to INR 45,000 per month.
Sprout Social is another professional social media management platform that targets mostly larger established organizations with more heavy-duty needs. It doesn’t come with any free plan so if you are having bucks to invest then only think about it. The UI is highly intuitive and clear and has much emphasis on its Smart Inbox which collects all your social messages. You can opt to combine all your inboxes into one or keep them separate.
Pricing: You will get a 30-day free trial after which you have to choose one among its 3 plans: Standard plan costing $99 per user per month, Professional Plan costs $149 per user per month, Advanced Plan costing $249 per user per month.
Which one to choose?
There are numerous social media management tools available in the market. The best tool depends upon your business requirements. Buffer is suitable for content scheduling and broadcasting messages while we recommend Sprout Social for established businesses. Hootsuite should opt for monitoring third party accounts.
Online Reputation Management Tools:
Google Alerts is one of the most overlooked tools in the Google toolbox. It is a free service tool by Google that put an all-points bulletin out on the Internet for specific words or phrases. The tool helps you track your marketing activities, identify plagiarism, find sources for blog posts & presentations, and much more.
Pricing: It is free of cost
Awario is a very popular tool for social listening which means collecting and analyzing mentions of a brand found online using monitoring tools. Apart from the social media platforms, this social listening tool also search blogs, forums, review websites and much more.
Pricing: Free trial available and the paid plans ranges from $24 to $249 per year.
Konnect Insights offers a unified platform for your brand: Social Listening, Online Reputation, Social CRM, Social Analytics, Publishing, Surveys, BI Tools, Crisis Management – that help you build a stronger community.
Pricing: Free trial available post which plans are curated as per usage, needs & social profiles.
Which one to choose?
Since most of these tools are freely available, we recommend you not restrict yourself to one tool and use multiple tools for managing your social media channels.
Media Planning Tools:
If you want to achieve your goals of visibility and conversion then media planning is very necessary. It includes a proper understanding of campaigns, budgets, and revenues to come up with the best research for ad purchasing. We recommend only one tool which is the best in this genre.
Google Media Planning Toolkit lets you find the right Google tool which is relevant at each stage of your planning process, from understanding your market, finding creative inspiration, implementing the campaign, to measuring results.
Pricing: Free of cost
Content Marketing Tools:
Content marketing brings more value to your e-commerce store than any other form of marketing. Also, content marketing costs 62% less than traditional marketing and generates three times as many leads. Content is the cell of every single digital marketing strategy with a very attractive Return on Investment (ROI) on consistent content. Content also helps you in improving Search Engine Optimization. The best content marketing tools are:
If you are running a WordPress blog then no content marketing tool is better than the Yoast plugin. This plugin can improve your website’s rankings on search engines, by helping you optimize the content quality and keywords. It improves the readability of content, and optimize the content for publishing.
Pricing: It is available in both free and paid versions. The paid version is priced at $89 for 1 site (including 1-year support + upgrades).
BuzzSumo is a cloud-based platform that helps you discover the best engagement, content and outreach opportunities across social and search. You can also discover new keywords, trending content, popular FAQs, and content success, all while monitoring what is more important for your brand.
Pricing: There is a 30-day free trial after which it costs $99 to $299.
Last but not the least, the e-commerce platform also plays an important role in defining the success of your marketing campaigns. The popular e-commerce tools that we recommend are:
Magento was launched in 2007, as an open-source e-commerce development platform, and since then it has acquired a majority of the stake in the e-commerce industry. It has become a highly renowned platform in the e-commerce industry and is preferred by thousands of merchants. In 2019, Adobe, a magnum opus in the IT industry bought Magento and now its enterprise version is known as Adobe Commerce (it was previously known as Magento Commerce). With the growth of Magento, the Magento development companies have also grown across the world.
In today’s time, more than 240,000 e-commerce merchants are using Magento for selling online both B2B and B2C. Magento has become a first choice for the merchants who want to go online and want to move from existing platforms to a new e-commerce platform.
Shopify is amongst the best SaaS (Software-as-a-service) based e-commerce platforms with a gradually increasing user base. It has a share of nearly 11% in the e-commerce market and ranks third in the ranking of e-commerce platforms. It is quick and easy to set up with 24 x 7 customer service.
In part 2 of Best Digital Marketing Tools That You Must Know we have gone through the remaining types of digital marketing tools. At Ceymox Technologies, the best e-commerce development company in India, we are having expertise in developing e-commerce stores from scratch with the integration of popular digital marketing tools. Let us know your requirements.