To use AI tools, you require a huge amount of data for getting accurate & and meaningful insights. There can be a variety of sources of data such as CRM systems, automated marketing tools, e-mail platforms, automated workflow systems, website logs, social media channels, etc. You can also accumulate data on the demographic location of prospects, genders, and other different buyer personas.
Along with the sources of data, also consider the quality of data. The data sources should be verified first to make sure you are getting error-free data consistently. In addition, coordinate with other data management teams within your organization such as sales to set standards of data quality and how it is created and stored.