Well, we have already mentioned this several times that Hyvä themes are created by considering performance as a special focus. But why does speed matter a lot?
Firstly, there are many SEO benefits of a strong page speed score. Google prefers to rank better Pagespeed score websites on better positions than the slower ones. If you want higher organic visibility, then you need a fast-performing website.
Secondly, from the user experience perspective, speed is a very important consideration. We know that a 1-second delay in page load can trigger a 16% decrease in customer satisfaction. In fact, if it takes more than 3 seconds then 53% of the visitors will abandon your site.
Hyvä themes are even faster than Adobe’s newest frontend framework, PWA studio. This new framework is still in progress but you can achieve the same level of performance as PWA but at very fewer development costs.
Fast loading web pages keep your customers engaged while a slow-running website results in low conversion rates, high bounce rates, and low customer retention rates.
The architectural structure of LUMA negatively impacts storefront performance on most mobile devices and poor internet connections. On the other hand, Hyvä gives you a rocket speed on almost every device.