How to develop a Fitness Business E-commerce Store? A Complete Guide…

How to develop a Fitness Business E-commerce Store A Complete Guide

During the Coronavirus outbreak in 2020, a lot of people were staying at home and finding different ways to not get fat and reduce body fat. They started to do fitness activities at home due to the unavailability of traditional offline instances, such as fitness shops, gyms, etc. This became a huge opportunity for the entrepreneur of the fitness industry who wants to sell fitness products online. In this article, we will be finding out how you can develop a Fitness Business E-commerce store.

What Fitness items you can sell online?

Before going into the development process, we first have to decide what products we are going to sell to attract customers. This can be presented as part of your primary solution – whether it is an online store or a connected app.

Fitness Goods:

fitness goods

In the current pandemic situation, most people are looking for ready-made solutions or products for their fitness needs. Currently, we have considered a small list of some major equipment and fitness needs for the customers which will always be in demand:

  • Food Additives
  • Fitness Clothing
  • Gym equipment
  • Training apparatus
  • Accessories
  • Supplements for indoor exercise



After the fitness products, you can also sell e-books on different topics related to the interest of your target audience. You may include genres such as nutrition, exercise tutorials, personal fitness experiences, and much more. Some of the popular examples of e-books in the online fitness industry are Kayla BBG, Blogilates, The Body Coach.

Changes in the consumer habits:

In the last year, the habits of the consumers have changed dramatically. The majority of these changes were reflected in the buying habits i.e. they most turned to online shopping instead of buying from a brick-and-mortar store. In the COVID period many gymnasiums, fitness centres, and wellness studios were closed because of social distancing. Therefore, buyers are finding different ways for satisfying their needs to exercise.

Exercising at home, purchasing fitness equipment, foods, and supplements online are fueling new trends which can supersede old shopping habits forever. As per the study of TheMonitor, at the time of lockdown, the fitness product demand increased multiple times. For example, one of the most popular e-commerce site eBay reports its growth with sales of more than 1980%. As per the report of InsiderMonkey, among the 10 best-selling products online in 2020, six out of ten were fitness-related items.

Popular Fitness Products Selling Websites:

You can find many e-commerce stores to purchase fitness items. Let’s know about some of the popular e-commerce marketplaces across the globe which sell fitness products online from which you can gain useful insight for your project.

gymsource site screenshot

It is the biggest and also the oldest fitness products distributor in the USA. Gym Source has more than 75 years of experience in this industry and thus they provide various workout equipment and related services.

fitness superstore site screenshot

What makes Fitness Superstore different is the fact that it sells products by promoting 40-70% discounts off the manufacturer’s suggested retail prices for home and commercial exercises equipment. They also ship new and refurbished products globally.

iron company site screenshot

This company supplies gym flooring equipment and fitness products. They just don’t manufacture the top graded fitness items but they can be also customized as per your brand.

used gym equipment site screenshot

If you are looking for durable fitness products at cheaper rates then this e-commerce store is best for you. This company purchases used fitness equipment and modifies them to function as the new ones.

body building site screenshot

A popular name in the fitness industry, this company is a global retailer of fitness equipment, supplements, accessories. Etc. You can also articles, workout plans, and an online community at their stores.

How to develop an online fitness e-commerce store step by step?

Firstly you have to do deep marketing research to know the propositions and your target audience. You can also analyze your competitors who are already in this market or you just directly find out the needs or problems of the end-users and find out the products which can maximally satisfy and solve them.

Consumer tasks your business seeks to solve may and will change with time – from leisure activities to more global ones – for example, losing weight. Lastly, the user will decide whether he wants to continue using your products on the basis of how well they solve the current problems. Thus, you have to be flexible in your assortment and keep with time.

Now you have to make a plan for your business. It will structure the understanding of how to start and how to run your business. There are certain factors that you must focus on while compiling a business plan:

  • Identify the customer problems that you can resolve with your offerings;
  • An assortment of products providing the solutions to the above;
  • Gather as much as possible information about the competitors, analyze their prepositions, how well they serve the customer needs;
  • Competitive pricing and promotional activities;
  • Suppliers and delivery services;

The third step is to name your brand. This will help you make an excellent increase and increase the awareness of your brand. The name should be easy to spell and must be memorable. Better to make it no more than two words.

Why do you need an Online Presence?

For selling your fitness products, you will require a website and a mobile app, the priority is a website. Many customers prefer to visit the website of a company before making a purchase. One of the benefits of a website is being where your target audience is, which will increase your chances of getting customers.

Using a website you can post updates and announcements to your customers. They will update for the newer product launches, events, promotions, and assortment changes.

Best E-commerce Platforms to launch your e-commerce store:

There are many different e-commerce platforms available for developing an online store. However, if you didn’t choose the correct e-commerce platform, then this decision can hugely impact your business, waste your money and efforts, and impact sales. The most popular e-commerce development platforms are Magento, Shopify, BigCommerce.  and WooCommerce. Making a choice among these 4 is quite difficult. These platforms are helping more than 2.5 million online stores across the world.


magento logo

We recommend Magento not just because we have expertise in this platform but it gives a lot of options, whether you are a startup, medium scale industry, or a large organization. Thousands of e-commerce web developers suggest or prefer this platform because of its big set of features & functionalities. It has been evolving continuously over the year with a new version upgrade almost every 6 months.


shopify logo

Shopify is amongst the best SaaS (Software-as-a-service) based e-commerce platforms with a gradually increasing user base. It has a share of nearly 11% in the e-commerce market and ranks third in the ranking of e-commerce platforms. A few prominent names which are using Shopify for their e-commerce operations are Heinz, The Economist, etc.


big commerce logo

BigCommerce is particularly designed to manage only large e-commerce organizations. Thus, if you are a beginner or a medium scale industry then it might not be the best solution for you. BigCommerce integrates with Google Merchant Center, allowing you to promote your products on Google Shopping.


woo commerce logo

WooCommerce is the most used e-commerce platform as it is available for free. It is not actually e-commerce but a plugin that can turn your traditional WordPress site into an e-commerce store. The main attribute of this solution is that it possesses a well-established user-base of WordPress.

Wrapping Up:

In this article, we have gone through many different aspects of developing a fitness e-commerce store. At Ceymox Technologies, the best e-commerce development company in India, we are having expertise in developing e-commerce stories for many different industries. Let us know your requirements.

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