Why is personalization a constant where brands should invest ?

Companies across the world are finding the best way to address the incredibly dynamic times is by accelerating the digital transformation. By doing so they’re becoming more efficient, reaching large audiences and building more diverse global teams. From recent conversations with hundreds of the largest companies around the world, what we understood is that the most successful brands are the ones that actively make the customer experience more personal.

Adobe recently commissioned Forrester Consulting to evaluate the state of personalization at scale and identify best practices of the “Experienced Leaders.” According to Forrester, brands that personalize experiences “overperform in customer acquisition, customer experience, and lifetime value with a payoff of higher revenue and return on investment.”