If you have entered the e-commerce industry using the Magento CMS, then you have made a great move. The business is growing and you are making profits. But with growth, there are many things to consider. Growth in the business is exciting but you have to make some difficult decisions to scale that growth. One of these decisions is whether to build up your current e-commerce store or upgrade to one that grows more effectively alongside you. Here, we are talking about your Magento edition.
In the online industry, you can’t afford that your platform is holding you back from reaching your potential. For e.g., you want to add a wholesale store but can’t because your existing e-commerce platform doesn’t support B2B e-commerce. Or it will take a lot of time as you are dependent on your IT team to do coding and that’s a bottleneck. Thus, you require broader functionality, better support and the ability to scale up your e-commerce store when the traffic surges. Yes, we are talking about upgrading to Magento Commerce.
You can start with Magento Open Source (Magento Community Edition) but as your business will thrive, it means that you are ready for a move to Magento Commerce or Adobe Commerce (formerly Enterprise Edition).
Although you can take consultation with a Magento Development Company like us, here are 7 signs that you should upgrade your Magento store to Magento Commerce.
1st Sign: Traffic is booming but speed is pathetic:
The traffic in your store is its lifeline but there are some complications associated with huge traffic. So you have to build a great e-commerce store, offering value for money products and your business is booming. However, with the traffic surges the website is going down and giving poor welcome to the users.
Do you know more than half of the customers will leave your store if it takes more than 3 seconds to load?
PageSpeed matters a lot for the major chunk of customers and this is especially true in the mobile devices from where most of the users access your store. Speed of the website is also critical for SEO purposes as well. Search engines consider the website speed to define the website quality. A poor-speed website will struggle to achieve a higher ranking in Search Engine Page Results (SERPs). We recommend that you first check your analytics tool. Find whether your site speed decreases when the traffic increases. If this thing is happening then it is a signal to move to Magento Commerce.
2nd Sign: Lower Conversion Rates:
Conversion rate is one of the most important KPIs to know the success and effectiveness of your e-commerce website. A high rate signifies that you are getting the right audience in your store, have the right products which you are selling at reasonable rates. However, if you are operating on Magento open-source, then you are yet to use the Magento best conversion-driving features, which are available for only Magento Commerce customers.
In Magento Commerce, for a better retention rate, the users receives a better performance once they reach on the website. You will also get opportunities to entice customer purchases and increase the order value of the transactions. Some of the other features are:
- Create segmented marketing messages and storefronts
- Gift wrapping options
- In-built gift card functionality
- 100+ promotion types
3rd Sign: Not able to deliver a connected experience:
Do you know that nearly 90% of UK shoppers use Amazon? In today’s time, big retailers are building their brands on popular marketplaces such as Amazon, eBay, Flipkart, etc., and also taking orders through their e-commerce sites, social platforms, etc. It is undoubtedly true that you must leverage all these platforms for maximum sales – but it isn’t without its pitfalls. Smaller businesses struggle to manage inventory and serve customers through different channels. As you grow you will face tough new inventory management and fulfillment challenges.
You must require an integrated order management system for handling various order processes in your e-commerce operations scaling. It should be integrated with backend systems like accounts, invoices, payments, fulfillment, warehouse, customer service, etc. This helps businesses to give the best level omnichannel experience allowing shoppers to buy anywhere, have their orders fulfilled by multiple options.
If you can’t integrate multiple channels and marketplaces into a single platform then you may require a new platform.
4th Sign: On-Page Content Isn’t Helping in Sales
There are many features in Magento Commerce that can catalyze the growth of those who are struggling. Some of the features that can help businesses better connect with and sell to customers are those related to website content and presentation.
The modular content, preview, staging, and scheduling tools of Magento Commerce allow you to update your layouts and designs without any need for a developer. Furthermore, the automated segmentation functionality helps in identifying the customers looking for particular items and from where they are looking. This information is useful for building tailored pages with these segments. Use different images, content, and strategies to sell the products most effectively.
5th Sign: Platform is holding you from going cross-border:
Going to the international market and adding cross-border functionality in your store is a great way to increase revenue. We often find it’s often the main role of our customer’s growth strategies. However, it is a complex process in which you must have an understanding of the tax of the country, privacy, and other regulations. The entry-level platforms can’t cope up with these demands of multi-currency and multi-language sites.
You must use a single CMS and catalog while running multiple sites effectively and profitably. If you serve the international market, then the customers will expect their items to be delivered duty paid, so they should know about the customs duty or tax they have to pay during checkout. It should also cut down on the international shipments refused by customers not prepared to pay the extra duties and taxes. Can your existing solution calculate tax and duties properly?
In the open-source version, you have to either do custom coding or use an add-on. In both the expects it will require more time and cost. Also, if you use a Magento extension then you may need to update them for better Magento versions. If you don’t then this will open the doors for vulnerabilities and incompatibilities which can harm you in the long run.
If you are using Magento Commerce, then all these things come as a standard. You don’t need to do extra expenses on add-ons with Magento Commerce. Thus, if you are facing issues in cross-border initiatives, then it is time to take Magento to the next level.
6th Sign: You want to extend your business in B2B Sales:
Magento Commerce comes with a built-in B2B suite by which you can grow your business with a deep stack of features such as:
- Custom catalogs and pricing for each B2B customer
- Uploading of .CSV files and easy ordering through SKUs.
- Multiple buyers tiers and corporate accounts support.
- Real-time inventory tracking
- Out-of-the-box mobile support
If you want to expand your business in B2B, then Magento Commerce is no-brainer – it offers exciting B2B tools which you will not get with Magento Open Source.
7th Sign: You need 24 x 7 Support:
Last but not least, if you are using Magento Open Source, then you will get no support from Magento. Thus, if something goes wrong with your hosting, you have to contact the hosting provider. In case, if a feature or functionality stops working, then you have to contact the development team. Working with these multiple teams will be tedious and time-consuming as well.
However, with Magento Commerce, you get 24 x 7 customer support from a team of experienced professionals who can help you manage the website with a faster pace and quick solution. Regardless of how perfectly your store is currently working, you may need customer support at any point in time. Thus, switch to Magento Commerce if you want a 24 x 7 customer support service.
In this article, we have gone through certain scenarios which signal the need for Magento Commerce for your store. Just like a brick-and-mortar store needs a bigger space when there is a flux of traffic, similarly, you will require a better platform for your e-commerce store. At Ceymox Technologies, we will not just develop an outstanding e-commerce store on Magento Commerce, but will also give you proper consultation whether you need to move to Magento Commerce or not. Contact us for any requirements