There are a lot of companies that are focusing on providing the maximum level of personalization to their users. Personalization can improve the user experience of a customer to a great extent which will result in maximum customer retention, high conversion rate, and high lifetime value of the customer. Here are some stats related to personalization:
- 81% of customers want brands to get to know them and understand when to approach them and when not to.
- 77% of customers have chosen, recommended, or paid more for a brand that provides a personalized service or experience.
- 94% of customer insights and marketing professionals across multiple industries said personalization is “important”, “very important”, or “extremely important” for meeting their current marketing objectives.
AR-based e-commerce can give a long rope to struggling retailers by providing the whole-buying experience extra personal. As the shopper can virtually try the products, it will help the AR to collect, save, and analyze the information of the customer. For e.g. in the fashion industry, they can get the size, and preferences of the customer. Later on, they would be able to give suggestions on this.