Magento, WooCommerce or OpenCart: Which is the right e-commerce platform for online startups?

Magento, WooCommerce or OpenCart Which is the right e-commerce platform for online startups

Are you a startup who is ready to resolve a problem in the market with a great idea, but is baffled in how to go online? Then you are reading the right article. An e-commerce platform plays an important role in deciding the fate of your business. It should be simple yet offers intuitive features so that you can grow and sell. It should also be agile and scalable – just like you.

However, choosing an ideal e-commerce platform is easier said than done. There are a plethora of options available in the market and each one is claiming to be the best. In this article, we will be comparing the three highly popular platforms: Magento, WooCommerce, and OpenCart. Thus, continue reading this article to make a perfect choice.

1. Magento:-

magento 2 logo


Founded in 2008 by Roy Robin, Magento is one of the most popular e-commerce platforms across the world. It is a PHP-based e-commerce platform and is developed on the Zend framework. In today’s time, more than hundreds of thousands of online stores are using Magento for its vast e-commerce capabilities. Its creators built it using open-source technology i.e. the users can control the look, functionality, and content of the online store without compromising on the shopping experience.

Magento is built to cater for every type of business whether it is B2B, B2C, D2C, etc. and for every industry including fashion, furniture, automobile, books, education, etc. In 2018, popular tech giant Adobe acquired Magento for a whopping $1.68 billion to complete their commerce loop. This acquisition has also helped Magento to gain pace in the enterprise market.

A few interesting market statistics of Magento:

Since, the last two decades Magento has witnessed continuous growth, especially after its release of Magento 2. It has helped businesses to move quickly in the online domain and increase sales. Here are some interesting statistics of Magento:

  • For the 6th time, Adobe retained its position as a Leader in the Digital Experience Platforms (DXP).
  • As of October 2022, there are more than 167,000 active eCommerce sites powered by Magento 1 and almost 100,000 powered by Magento 2, this accounts for around 0.9% of all online stores.
  • Magento has a market share of 12% in the e-commerce websites segment.
  • As per the estimates, the Magento platform can give substantial gains to the business within 5.2 months of completing the set-up process and merchants start earning profit within a year.
  • There is a huge community of more than 300,000 Magento developers across the globe.
  • Magento is used by nearly 11% of US-based websites.
  • Magento has more than 1300 Official Globe Partners.

Magento Important Features:

Magento is packed with a plethora of features and the list is highly comprehensive. There is everything present in Magento that an online merchant may require to run an e-commerce store. Some of the most important features of Magento are:

  1. Catalog Management
  2. Advertising  & Marketing tools
  3. Order Management
  4. Tracking, Analytics, & Reporting
  5. SEO Focused
  6. Complete Site Management
  7. User Account
  8. M-commerce friendly
  9. Customer Support
  10. Checkout, Payment, & Shipping

We will discuss each of these features in more detail.

1. Catalog Management:

Whatever your industry is catalog is a very important element of an e-commerce store. There are many -useful catalogue features offered by Magento that include:

  • Sell and manage digital products such as software, music, images, videos, etc.
  • Support for virtual products
  • Easily delete and edit product reviews
  • Using CSV easy import and export of the products
  • Multiple customization options including resizing and watermarking
  • Inventory management
  • Create fast products by pre-built attributes
  • RSS feeds
  • And a lot more…
2. Advertising & Marketing Tools:

Marketing and promotion plays a key role in driving traffic to your store and increasing sales. Magento offers a variety of tools and promotions that makes your marketing and advertising process easier. Some of these tools are:

  • Create newsletters, polls, and manage coupon usage
  • Upsell, Cross-sell, and Related products functionality
  • Promotes new stocks and offer free shipping
  • Apply promotional pricing to particular stock products
  • Share coupon codes with a particular group of customers
  • Price variation as per the segmentation of customers
  • Landing page tools for PPC, URL tools, new product promotional tools, etc.
3. Order management:

The order management system plays a key role in managing your overall e-commerce business. There are a lot of options in Magento for order management, including

  • Create, viewing, editing, and fulfilling orders directly from the admin panel
  • Adding elements of the supply chain such as warehouses, offline stores, suppliers, and partners
  • Check the real-time stock status along with overstocks, and other inventory issues.
  • Allows multiple invoices, credit, and shipment memos
  • E-mail notification, RSS feed, and much more
4. Tracking, Analytics and Reporting:

Magento gives you a high level of its performance, from where your customers are coming from, who they are, and what they bought. You can check the most important KPIs of your business in one place. Here are the other features:

  • Track revenue, net profit, refunds, and discounts
  • Check the conversion rate, profit margin, and abandoned carts
  • Google analytics integration
  • Sales and tax reports
  • Product review report and more
5. SEO Focused:

The organic traffic reaching your site has a high potential of getting converted into regular traffic. Do you know that 68% of online shoppers search for a product on Google before buying it? Getting a place in organic searches is a great opportunity for an e-commerce brand. Thus, achieving the top spot in SERPs matters a lot for the brand’s ROI. Some of the SEO features are:

  • Customize Anchor Text for Navigation Links
  • Customizable Page Titles
  • Customizable H1 Tags
  • Canonical URLs to avoid content duplication
  • Content management for organic link building and traffic
6. Site Management:

Being one of the most reputed e-commerce development platforms, Magento understands the importance of site management and allows multiple website controls within a single installation.

  • You can control the complete site from the admin panel and share only the necessary information.
  • The template design is fully customizable
  • Multi-currency and multi-lingual support
  • Manage the tax rates on the basis of products, location, and group.
  • Easy integration of 3rd party tools
7. User Account:

You can easily manage the user accounts with several options and capabilities. Here are the features for a user account:

  • User-friendly account dashboard
  • Create and save wishlists with comments
  • Check order history and status
  • And much more…
8. M-commerce friendly:

We all know that today’s buyers check the products on the go using their mobile devices. Thus, the e-commerce store should be mobile-friendly and Magento has all the features for this.

  • Adaptable with Android, iOS, and  Mobile Opera browsers.
  • Mobile-friendly storefront with HTML5 technology
  • Easy support for a vast range of media files
  • Clear & user-friendly product display
  • Swipe, zoom & multi-touch
  • Drag & drop etc.
9. Customer Support:

There is a variety of support tools offered by Adobe Commerce to help and empower you to deliver a powerful e-commerce experience. The support team provide personalized best practices and diagnostic and monitoring tools.

  • Get an important update from the Adobe Commerce teams
  • Proved self-service solutions and patches from the Adobe Commerce Support team
  • Clear step-by-step instructions from the Adobe Commerce Support team
10. Checkout, Shipping & Payment:

Magento 2 offers a wide range of payment options, an intuitive checkout, and multiple shipping methods. There are a bunch of features that can help you optimize various aspects of the online shipping process.

  • Set flat shipping rate for every package, free shipping or table rates
  • In Table rates, you can set shipping options in Weight vs. destination, Price vs. destination and no. of items vs. destination
  • These are the default payment options offered by Magento: Check/money order, Bank Transfer, Cash on Delivery, Purchase order, and Zero Subtotal Checkout

Pros & Cons of Magento:

  • High Flexibility & Customization: Being an open-source platform, Magento gives you the flexibility of modifying the code as per your need. You can create customized templates, build on-brand storefronts and customize the overall site for various target customers.
  • Built-in Features & Functionality: Magento has a huge list of out-of-the-box features which we have already discussed. Along with those general features, Magento comes with Page Builder, Content staging, Customer segmentation, Dynamic, rule-based product relations, instant purchase to increase conversion rates, visual merchandising, and Business intelligence.
  • Advanced SEO: An extensive suite of SEO features is present in Magento which includes Meta tags & SEO-friendly URLs, Google roadmap, unique category paths for product URLs, image optimization, URL redirects, prefixes & suffixes for title tags, etc.
  • Omnichannel Support: Magento supports omnichannel i.e. providing a similar experience to customers regardless of the channel they used to interact with your brand. The channels include websites, mobile apps, social media, and so on.
  • Huge Community: With a huge community of more than 300,000 developers, Magento is 3rd most popular e-commerce platform. This community will help you in case you get stuck in any issue. On the Magento community page, you can find FAQs and forums.
  • Scalability: Magento is a robust and scalable e-commerce platform. It can hold thousands of products easily. Thus, if you have a huge inventory or a huge variety, you will love this platform. It simplifies complex business environments and hosts brands as well as B2B & B2C hybrid commerce.
  • GDPR & other compliances: Magento is compliant with GDPR which is a regulation in EU law on data protection & privacy. It is also PCI certified as a Level 1 solution provider. You get many compliance features with Magento like secure payment gateways, tax & discount management, SOC 2 compliance, and 3rd party auditors that test Magento systems.
  • Need for Powerful Hosting: You can’t think of shared hosting to run a Magento store. It will only degrade performance but will also cause frequent downtimes. It is a bulky platform and requires dedicated hosting. You will also have to take care of domain registration, SSL security certificates, and hosting plans.
  • Time-Consuming Projects: Magento is a layered software with varied levels of complexity. Thus, the customization often takes time. The setup process is also quite complicated.
  • High Cost: In comparison to other solutions, Magento is a bit costly. Even though the entry cost of Magento is zero, you must have a decent budget for the Magento e-commerce development, support & maintenance, integrations and extensions.

2. WooCommerce:-

woo commerce logo


Launched in 2011 by Mike Jolley & James Koster, WooCommerce is an e-commerce plugin that is built for small & medium stores using WordPress. It is not a separate platform but a plugin, installing which you can get the e-commerce functionality on your WordPress site. The main attribute of this solution is that it possesses a well-established user base of WordPress. If you have knowledge of WordPress, then you will have no trouble understanding it. There are hundreds of video lessons, and extensive documentation available. It comes with a very easy-to-use dashboard and a non-obtrusive interface. However, things will become quite complicated if you want to improve the functionality of the store.

A few interesting market statistics of WooCommerce:

  • Nearly 6.5 million websites are powered by WooCommerce on the internet
  • There are more than 770 extensions available on the WooCommerce platform
  • Around 12,639 WooCommerce websites currently have more than $100,000 in sales revenue.
  • As of July 2022, the WooCommerce platform had the highest market share among the eCommerce platforms, which was 36.68% worldwide.
  • 1 out of 5 websites built on WordPress uses the WooCommerce plugin.

WooCommerce Features:

Being the most used e-commerce plugin, WooCommerce offers a variety of features. These are

  1. WordPress Plugin
  2. Built for Sell Plugin
  3. Best Content Management
  4. Reporting & Analytics
  5. Flexible Shipping Options 

We will go through each of these features in detail.

1. WordPress Plugin:

WooCommerce is built for WordPress only and provides e-commerce functionality to WordPress sites. It connects you to the fast-growing ecosystem of WordPress.

Since millions of users are using WordPress due to its features, it has all the required strengths and reliability.

2. Built for Sell:

WooCommerce is built for only selling purposes that are packed with everything a new e-commerce retailer may need to set up and run an online store. It has

  • 100+ payment gateway to integrate
  • Thousands of configurable and mobile-friendly free as well as premium themes
  • World-class documentation to guide new retailers
  • User-friendly backend to manage stocks, orders, refunds, and much more
  • A lot of shipping options
3. Best Content Management:

WordPress is the most renowned content management system (CMS) in the world. The e-commerce site built on WordPress gives you the ability to create blogs, email marketing, landing pages, product descriptions, and whatnot. It is also highly compatible with SEO plugins like Yoast WooCommerce SEO.

4. Reporting & Analytics:

You must know the preferences of your customer to run a successful business. WooCommerce analytics and reporting features will help you to understand your customers’ likes & dislikes and provide them with a better buying experience.

5. Flexible Shipping Options:

WooCommerce comes with numerous features for payment, shipment, postage, and international delivery. The core features include:

  • Calculate shipping cost
  • Cart calculator
  • Flexible shipping destinations
  • Multiple shipping methods & zones

Pros & Cons of WooCommerce:

  • Optimal User Experience: WooCommerce has been built keeping in mind the needs of the end-user. Whether you need to install the plugin or integrate an extension, it is well mentioned in the document.
  • Flexibility and Choice: The fact that WooCommerce is so simple to use and very configurable is its strongest feature. Without assistance from a professional, you should be able to handle the website’s content thanks to the theme options’ simplicity. Small business owners have a lot of options for integrated PGW suppliers, shipping, and taxes.
  • SEO: As we mentioned above, the WooCommerce store is built on a WordPress site thus you don’t need to worry about its SEO. It comes with all the necessary instruments to optimize the site for SEO.
  • Pricey Extensions: Although WooCommerce is free of cost, if you want to go forward you have to look out for pricey extensions. Also for greater security, you may need to purchase a premium theme.
  • Updates issue: The default checkout experience of OpenCart is slower than other platforms. Thus, you may have to use other 3rd party plugins. That’s why OpenCart is generally recommended for small sites having limited inventory.
  • Limited to WordPress: Another drawback of WooCommerce is that the platform is limited to the capabilities of WordPress. Of course, you can completely rebuild and redesign your shop, but it is quite time-consuming and won’t make your life easier.
  • Security and Support: Regarding safety, Magento can lag WooCommerce. Although the plugin is updated continuously with new security features, still WordPress sites are always prone to security breaches.

3. OpenCart:-



Developed in 1998 by Christopher G. Mann, OpenCart is an open-source e-commerce platform used for developing and managing online stores. It provides a comprehensive set of features and functionalities to create and operate an online business. It is a PHP-based platform and uses a MySQL database to store and manage store data. It offers a developer-friendly environment with an easy setup and has huge online modules available.

A few interesting market statistics of OpenCart:

OpenCart is having an established presence in the market since 2009 and has witnessed continuous growth since then. Here are some of the important statistics of OpenCart:

  • Currently, there are nearly 150,000 live stores running on OpenCart and has a quarterly growth of 7.5%.
  • Facebook is used by 25.2% of the OpenCart stores
  • 8.8% of the OpenCart stores sell Appreal products, 5.9% sell Home & Garden products and 3.5% sell Computer products.

Top Features of OpenCart:

OpenCart offers a range of features that empower developers and online retailers to build and manage successful online stores. Here are some of the top features of OpenCart:

  1. User-friendly interface
  2. Multi-store functionality
  3. Features & Extensions
  4. SEO Friendly
  5. Payment and Shipping options
  6. Extensions and modules
  7. International Support
  8. Community and Support

We will go through each of these features in more detail.

1. User-friendly interface:

OpenCart offers a user-friendly interface which makes your online store easy to set up and manage. The admin panel is also quite intuitive and has various settings and options. It gives insight into your site performance, customers’ data access, orders, sales, analytics, and much more. The store is also quite easy to develop. You just have to follow 4 steps:

  • Install OpenCart
  • Choose the theme of your OpenCart
  • Add products and fill in details
  • Configure functions & modules like languages, shipment, and payment methods
2. Multi-store functionality:

You can manage multiple stores from a single admin dashboard using OpenCart i.e. it offers multi-store functionality. It includes all these features:

  • Create customer groups for each store
  • Set the currency, language, tax, shipping rates, etc. for each store and make it localize
  • Use various themes for different shops
  • Single inventory management for all stores
3. Features & Extensions:

OpenCart is renowned for its high level of features & functionality. There is a plethora of out-of-the-box features that make your store stand out from others. With the availability of 7000+ extensions, you will feel no hurdle in implementing any complex feature.

  • Multiple tax geographies set up: With OpenCart, you can set up multiple tax zones as per the country zone where the goods will be bought or shipped.
  • OpenCart provides 23 payment gateways by default and you can add further using extensions
  • Advanced Report system: The report system allows sellers to get data of total sales per day/week/month along with tracking products in which buyers are highly interested.
4. SEO Friendly:

OpenCart tells you what SEO content is essential. It doesn’t just ensure an accessible development and management process but also ensures that your site follows best SEO practices. OpenCart code is quite clean & well-organized so that search engines can index your site easily. Along with this, there is built-in support for renowned SEO tools like Google Sitemaps and Google Analytics.

The platform is also responsive for mobile screens, tabs, and other devices, leading to increased SEO standards. Thus, regardless of the device your target customer use, you will make them from your store easily and efficiently.

5. Advanced Admin Panel:

The latest version OpenCart 4.0 has a completely new admin panel design. It is detailed yet compact with minor touches. Some of the noticeable changes are

  • Better user icon in the profile menu
  • The profile link in the admin panel directs to the editing section to configure the profile details.
6. Design:

There is a new Design section where you will find:

  • Theme Editor: You can edit the OpenCart store directly from the admin panel by using Twig language. Select the template you want to edit and if there are multiple stores set up, then edit the template by using the “Choose your store field”.
  • Language Editor: You can now edit all the texts in the storefront in any language. The language editor is easy to work with and understand

Pros & Cons of OpenCart:

  • Pre-Equipped: There are numerous preloaded features in OpenCart which are perfect for launching any business online. It helps firms to launch their online stores quickly and efficiently with enough essential functionality & features.
  • Free to Download: Since OpenCart is open-source, it requires zero installation cost. It is compatible with any hosting and has meagre maintenance charges. However, you may have to pay for the extensions.
  • Performance & Usability: OpenCart is designed in a way that retailers can easily use it. The interface is very user-friendly and intuitive. It also offers multiple features to improve the store’s performance like caching, image compression, and automatic image resizing.
  • SEO Canonical Issues: Duplicate page is a common issue in OpenCart. You will find that the same pages have different URLs while designing them. It becomes a huge problem in SEO and you have to deal with these issues at the code level.
  • Slow Checkout: The default checkout experience of OpenCart is slower than other platforms. Thus, you may have to use other 3rd party plugins. That’s why OpenCart is generally recommended for small sites having limited inventory.
  • Challenges in importing inventory list: After the initial upload of items to the site, the SQL database becomes difficult to amend without premium service. Thus, you have to separately maintain the database from what’s available online to avoid data loss.

So, which platform is best for a startup: Magento, WooCommerce or OpenCart?

Advancements in technologies and the growth of developer communities have paved the way for traditional businesses to go online. We have understood the features, pros, and cons of each Magento, WooCommerce, and OpenCart but are still confused to make a final choice. These three CMS are best in their own way, but for startups let’s compare and make a choice. Generally, a startup has 4 major requirements: security, performance, product management, and budget.  Here are certain questions you need to ask:

Being a free plugin, WooCommerce is the most popular and Magento is 3rd most popular platform often used by businesses who want scalability and growth.

Magento is undoubtedly the most secure platform available. It releases security patches and more layers of security with every release.

Both OpenCart and WooCommerce are available for free but OpenCart’s performance will not satisfy you. Here WooCommerce can be a choice as it offers better functionality.

Choose WooCommerce as it is a WordPress plugin and offers a lot of features. You can go for OpenCart too but again it may require paid extensions in future.

For medium or large-scale businesses, Magento would be the best choice. It offers growth as well as scalability.

WooCommerce is leading in managing products. You can quickly set up your store in WooCommerce and extend its features with paid or free extensions.

Magento is leading the race for better features by a huge margin. Its commerce edition (Magento Commerce or Adobe Commerce) is packed with a lot of features for both B2B and B2C businesses.

WooCommerce is the most SEO-friendly solution with a 97% score. It is also highly compatible with SEO-friendly plugins like Yoast.

Wrapping Up:

In this article, we have considered different factors to analyze the 3 CMS Magento, WooCommerce, and OpenCart. While all three platforms have their own strengths and weaknesses, we believe that the Magento Open Source solution can be an ideal choice for a startup that is looking for growth in the near future. The platform is packed with many features, free to download and comes with an intuitive dashboard.

We, at Ceymox Technologies, Magento development company in India, are having expertise in developing Magento stores from scratch with advanced features and functionalities. Our certified Magento developers can build highly captivating e-commerce for your startup as per your requirements.

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