There are some particular words that a customer uses for finding the products in your store, these words are called Search terms. But the Popular search terms are the most popular terms which customers use in your store. Analyzing these terms will let you know what products customers like the most and make sure they are always in stock.
Besides, the popular search terms are enabled for SEO by default. The search terms page is indexed by the search engine crawlers. Thus, if you are adding popular search terms to your website, then it will make your website visible to the search engines and also improve the overall ranking. Here are the steps of the configuration of Magento popular search terms: