Giving away products for free with the purchase of another product for free is quite a common sales technique. But its effectiveness is still constant as every customer loves getting free gifts or discounts. You can easily attract your customers through Gift-with-purchase to buy more and increase the sales on your Magento store.
In this article, we will let you know about the concept of the theory behind gift with purchase and how to set a “free product with purchase” offer in a Magento 2 store.
Free Gift-with-purchase Introduction:
Whether it is discount, coupons, price deduction, or free-gift-with-purchase are the common sales tactics to attract customers to your store make them regular patrons. There are 2 primary goals of this tactic:
- Enticing customers to make more purchases so as to get free gifts (for the same price).
- Arousing customers’ desires to buy, converting them from prospects to active buyers.
Giving away an item as a gift to your customers will help you in a long way. Generally, a gift with purchase is utilized for upselling strategy. In easy words, the customers will only get extra gifts when they buy a certain number of items or meet a required cart amount. For e.g.
- Buyers who make purchases of $100 or more will get free surprise/selected gifts.
- You will get a mini-size lipstick free while buying a foundation palette.
Thus merchants can entice consumers to add more units to their carts, especially for low-ticket or slow-moving items.
Interesting Stats Related to Promotional Products in E-commerce:
- 9 in 10 people can recall the name and logo on the giveaway
- 79% of people research the brand
- 83% are more likely to do business with the company in the future
- 82% had a more positive impression of the brand
- 52% of people will keep a promo item if it has good quality
- An average household owns 30 promo products
Benefits of using free gifts for your Magento store:
Gifts products with an item purchase have become an integral part of e-commerce strategy and a sound customer engagement system for starting strong relationships with customers. You can easily imagine the benefits of giving away promotional products to the customers for their purchases. Let’s know each benefit in a bit detail:
· More brand value to buyers:
If you offer other discounts or reduced price of the products then it will decrease your profit margin. However, that is not the case with free gifts. An extra gift will bring perceived value for the recipient.
· Increases conversion rate:
Customers are more inclined to make a purchase when they feel it is value-added. Using a gift product will make the deal look more economic for the customers which will drive them to make a final purchase.
· Repeat Purchases:
It is also possible that the customers will really love those gifted products and want to buy them again. Thus, they will keep coming back to your store and do repeated purchases.
· Support Loyalty Program (if any):
Free gift products are not just an effective sales technique but it also becomes a way of saying thank you and making them feel valuable from your end. The customers trust your store and increase the loyalty of the brand.
· Incorporate with upselling strategy:
If you want to incorporate an upselling strategy into your e-commerce store then free gifts is a great way of doing this. It has the same purchasing power just like a deep discount or price cut but with more advantages for the merchants.
How to set up free gift functionality in Magento?
After knowing the features, now let’s know the steps for setting up this functionality. Suppose a customer has to buy X products and he will get Y free. The steps are:
- Setting the cart price rule
- Condition setting
- Action setting
- Label setting
- Apply the Rule
Let’s know each step in more detail…
1. Set the Cart Price Rule:
Firstly you have to create a new rule. Thereafter, you have to set the conditions and then actions. After setting up the labels you can apply the rule.
2. Condition Setting:
In the Conditions tab, you will find a statement “IF ALL OF THESE CONDITIONS ARE TRUE”
The bold words i.e. All and True are editable.
- Click on the all link, All and Any options are available.
- In the True link, both True and False options are available.
You can even leave these conditions blank if you want to apply for all products.
3. Actions setting:
If you want to set the Cart Price Rule then you have to choose Actions. In the Apply field choose Buy X to get Y free. Then you have to enter the number of the Discount amount. Set the Maximum Quantity Discount is Applied to 1 for limiting the quantity discount. In the Discount Qty Step (Buy X) field set the required products customers need.
4. Label Setting:
In the labels tab, check the default label section. Insert the text in the Default Rule Label for All Store Views. Under the Store View Specific Labels`, set the label for each store view.
5. Apply the Rule:
Lastly, click on the Save rule to enable this rule. As usual, it will take an hour to make the new rule available. In addition, you should test the rule in the right way to ensure that it is perfect.
In this article, we have gone through the aspects of adding free products in Magento for purchasing certain products. This feature will definitely help in increasing sales on your e-commerce store. At Ceymox Technologies, the best Magento development company in India, we have expertise in implementing such features & functionalities. Let us know your requirements.