Whether it is discount, coupons, price deduction, or free-gift-with-purchase are the common sales tactics to attract customers to your store make them regular patrons. There are 2 primary goals of this tactic:
- Enticing customers to make more purchases so as to get free gifts (for the same price).
- Arousing customers’ desires to buy, converting them from prospects to active buyers.
Giving away an item as a gift to your customers will help you in a long way. Generally, a gift with purchase is utilized for upselling strategy. In easy words, the customers will only get extra gifts when they buy a certain number of items or meet a required cart amount. For e.g.
- Buyers who make purchases of $100 or more will get free surprise/selected gifts.
- You will get a mini-size lipstick free while buying a foundation palette.
Thus merchants can entice consumers to add more units to their carts, especially for low-ticket or slow-moving items.