Magento, a highly popular e-commerce platform, known for its rich set of features gives merchants great flexibility and control on almost every aspect of their e-commerce store. There are powerful tools in Magento such as search engine optimization, catalogue management, and marketing tools by which the merchants can create sites and provide an unrivalled shopping experience for their customers.
The intuitive admin panel of Magento will let you customize your site as per your business or industry niche. It is highly scalable and backed by extensive customer support. In this article, we will be knowing about the Magento features’ sets. The features are divided into 2 different sets:
- Magento General Feature List: Features that are present in every Magento product
- Magento Enterprise Exclusive Features: Addition & Advanced Products present in Magento Enterprise
Let’s know the features of each set in more detail.
Magento General Features:
In the General Features set, the features are further divided into different categories. The categories are:
- Marketing, Promotions and Conversion Tools
- Search Engine Optimization
- Site Management
- Catalog Management
- Catalog Browsing
- Checkout, Payment, and Shipping
- Order Management
- Customer Accounts
- Customer Service
- International Support
- Analytics and Reporting
- Mobile Commerce
We will go through each category’s features.
1. Marketing, Promotions, and Conversion Tools:
Here is the features list:
- Upsell, Cross-sell, & Related Products
- Catalog promotional pricing and restricting stores, categories & products to users
- Flexible pricing rules and ability to restrict to stores, customers, time period, etc.
- Generating unique coupon codes set for promotions, and exporting a list of codes for offline distribution, e-mail, etc.
- Multi-tier pricing for discounts
- MAP (Minimum Advertised Price)
- Categories Landing Page
- Customer Groups
- Bundled Products
- Recently viewed products & compared products
- New items promotional tool
- Shopping Cart
- Shipping Options (Free)
- Polling
- Managing Newsletters
- Sending to friends for all users or registered users only
- E-mail wishlists
2. SEO (Search Engine Optimization)
Here is the features list:
- Highly Search Engine Friendly
- Google Site Map
- SEO Friendly URLs
- Rewriting of URL to have full control of URL’s
- Products’ meta information along with categories, and content pages
- Auto-generate site map and popular search terms page
- Google Content API for shopping
3. Site Management:
Here’s the features list:
- Multiple websites & stores control using a single Admin Panel
- Admin permission system, creating different roles & users
- 100% customizable design using templates
- Multiple languages support
- Multi-currencies support
- Web Services API for easy integration
- Catalog import and export
- CMS for informational and landing pages
- Tax rates on the basis of location, product type, or customer group
- CAPTCHA functionality
4. Catalog Management:
Here’s the features list:
- Simple and configurable products on the basis of color, size, etc.
- Bundled and Grouped Products
- Different price points for different customer groups like wholesalers or retailers
- Virtual Products
- Digital products that are downloadable
- Unlimited Product attributes
- Quick product creation attributes
- Inventory management using back-ordered items, min. & max. quantities
- Products get an update from the batch in the admin panel
- Image resizing (automatic) and watermark
- Special prices support and advanced pricing rules
- Search engine rewrites and redirects
- Product tags and reviews
- Personalized products for the customer, the customer can order images or text for the product such as on phone covers.
- Customer sorting
- RSS feed for low inventory alerts
5. Catalog Browsing:
Here’s the features list:
- Faceted or layered navigation for products filtering in categories and search results
- Create category landing pages through static block too
- Comparisons of products
- Auto-suggestions in configurable search
- Breadcrumbs
- Assign designs within a category or a product level
- Recently viewed products
- Popular search terms on cloud
- Listing of products in grid or listing format
6. Product Browsing:
Here’s the features list:
- Add multiple images for a single product
- Zoom-in within the product images
- Products upsell, cross-sell, and related products
- Availability of stock
- Multi-tier pricing
- Selection of product option
- Grouped view of products
- Add to wishlist
- Sending a product to a friend through e-mail
- Facebook sharing
7. Checkout, Payment, and Shipping:
Here’s the features list:
- One-step checkout
- Checkout as guest and checkout with account for using the address book
- Multiple address shipping in one order
- Create an account during checkout
- SSL security support for orders on both front-end and backend
- Shopping cart saving
- Gift message accept per order and per item
- Shopping cart with tax and shipping values
- Save Credit card method
- Multiple Paypal gateways integration
- Authorize.net integration
- Accept checks/money orders
- Accept purchase orders
- Additional payment gateways
- Label printing shipping integration
- Integrated for real-time shipping rates through 3rd party shipping providers
- Allow particular destination countries
- Flat rate shipping per order or item
- Free shipping
- Calculating rates of shipping for weight, destination or number of items
- On-site order tracking
8. Order Management:
Here’s the features list:
- Create, edit, view and fulfil orders from the admin panel
- Create single or multiple invoices, shipments and credit memos for split fulfilment
- Invoices print, packing slips, and labels
- Call centre order creation
- Assisted Shopping
- Customized Order Status
- Create re-orders for customers from the admin panel
- Order e-mail notifications
- RSS feed of new orders
9. Customer Accounts:
Here is the list of features:
- Account Dashboard
- Unlimited addresses in the address book
- Add comments in wishlist
- Order status with history
- Re-orders
- Recently ordered items
- Default shipping address & default billing address
- E-mail or send RSS feed of wishlist
- Newsletter subscription management
- Product reviews
- Product tags
- Digital products that are downloadable
10. Customer Service:
Here is the list of features:
- Contact form
- Edit & create orders from the admin panel
- Customers accounts which are feature-rich
- Order history with status updates
- Order tracking from account
- Forgot the password to reset
- Account update and order details
- Transactions e-mails
11. International Support:
Here is the features’ list:
- Localization support, multiple currencies and tax rates
- Accented characters support and right to left text
- Configurable list of allowed countries for registering on-site, shipping destination addresses, billing addresses etc.
12. Analytics and Reporting:
Here’s the features list:
- Google Analytics integration
- Admin dashboard overview
- Sales & tax report
- Report of the Abandoned shopping cart
- Report of best-viewed products
- Low stock report
- Search terms report
- Report of product reviews
- Tags report
- Report of coupon usage
- Total sales invoiced and refunded
13. Mobile Commerce:
Here’s the features list:
- Device media capabilities for audio and video
- User-friendly search and results display
- Product detail pages
- Pinch, multi-touch, and scaling images
- Easy swipe between product images
- Zoom abilities
- Up-sell and Cross-sell abilities
- Drag-and-drop products to the shopping cart
Magento Enterprise Exclusive Features:
1. Customer segmentation, Target promotions & Merchandising:
Segmentation of customers into different groups and then doing marketing strategies as per the segmented groups using different characteristics like location, genders, age group, etc. In the advanced segmentation capabilities, it includes the ability to determine unknown visitors on the site. Whether it is new traffic or returning customers who haven’t logged in, you can identify and target them with special promotions.
2. Dynamic Rule-Based Product Relations:
For cross-selling, up-selling, and related products, you can use dynamic rules which can be administered using a condition-based tool, allowing marketers for product suggestions, price rules, and banners to any customer segment for encouraging additional purchases.
3. Persistent Shopping:
Customers can buy and add items of their interest in the cart, wishlists, recently compared, recently browsed items etc. from browsing sessions & from device to device. When the customer will log in to the site, then a cookie gets established for that browser. The customer can then check out the contents of the cart without logging in again.
4. Automated Reminders of E-mail Marketing:
Automated e-mail reminders can increase customer retention. E-mails of abandoned cart recovery or wishlists are really helpful. They are customizable for different parameters such as frequency, cart value, quantity and more.
5. Private Sales:
You can restrict the catalog of your store to particular customers and can create invitations or events for limited-time sales.
You can know more about the enterprise features here…
Wrapping Up:
In this article, we have gone through all the features of Magento. At Ceymox Technologies, the best Magento development company in India we are having expertise in all these listed features & functionalities. Whether you need to upgrade your existing store or create a new store from scratch, please let us know your requirements.
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