Multi-channel simply implies selling your products or services on multiple channels including both online and offline channels. It includes your dedicated e-commerce store, e-commerce marketplaces such as Amazon, Ebay, Etsy, etc. brick-and-mortar stores, wholesale-distributing, pop-up shops, etc.
With the evolution of the customer’s behavior, multichannel has become highly important. Merchants are not focusing on only physical or online stores as both are necessary. Multi-channel selling can also help you increase your bottom line. Online retailers with two marketplaces for selling generate 190% more revenue than those with just one.
Despite this success, not every retailer jumps on multiple channels for selling. Nearly two-thirds say multichannel is important to them yet only 40% have actually gone on multi-channels. It shows that there are plenty of opportunities to differentiate themselves from the competition.