Growth is a consistent part of the e-commerce industry and it is a good sign that your e-commerce business is growing and now you should move to a better platform or a better technology. To make your e-commerce store adapt to its growth you have to put in some extra effort. One of the major efforts is migrating or upgrading your store to a better version. For e.g., you want to start selling to wholesale businesses from your online store but it is on hold as your current e-commerce platform doesn’t support B2B business. Or it is taking a lot of time to update the content because you need to code pages, but they are backed up.
But the major reason for the migration is that you have completely utilized the existing feature of your e-commerce platform and you want some new features, need more support, and better performance. All these requirements lead to an ultimate requirement of switching to a better e-commerce platform. You have to switch to a platform on which you can manage your online business in the long run not just now. Adobe Commerce is the best e-commerce platform that can meet all such needs and gives you the flexibility to seize new opportunities. Regardless of your earlier platform, you can switch to Adobe Commerce at any time. In this article, we will go through the 10 signs that demonstrate it is time to migrate your Magento open-source store to Adobe Commerce.
10 Signs you should migrate your Magento store to Adobe Commerce:
1. Can’t go ahead with the slow database and low storage:
In the e-commerce industry, speed is a very crucial factor that you can’t just let go of. More than half of the visitors will leave your store if it takes more than 3 seconds to load. There are many ways by which Adobe Commerce helps in this regard. It can split the databases i.e. you can have separate databases for product details, checkout and other operational features. It is also possible to update these databases separately and they aren’t necessarily connected. The load will be distributed on separate databases and thus speed will not be affected as such. The databases will handle the traffic separately as required by the workload.
For e.g., people tend to browse the products in the evening time when they are free. They add the products to the wishlist or the cart. At this time, more resources are required for the cart while in the morning, users tend to complete the purchase by making payments, so the checkout module is more vital.
If your existing site database is showing poor performance despite technical improvements, hosting changes, optimization tools, then it is time to move to a scalable e-commerce platform like Adobe Commerce.
2. Users are not liking your site search:
The search functionality of your e-commerce is very crucial for the user experience as it solves the problem of finding products in a huge catalogue. Site search is probably the first way by which the user interacts with your e-commerce store. Without proper search, functionality users have to wander through a lot of similar products for finding a perfect match. The search functionality does not just improve the UX, but also increase the conversion rate, and reduce the abandoned cart rates. If a visitor on your site searches a product, then he/she is more likely to buy a product in comparison to that user who just navigates for a product. The right search service also allows you to know more about what customers want by what they are searching for, vital information that can help you in making better business decisions. Here are some indicators of whether you need a makeover in your search functionality:
- The search functionality hasn’t been updated for a long time
- There are many users who are dropping off from the sales funnel. Things must be wrong at some end and the site search can also be potential for a fault.
- You find that there are many users who are using site search but it is not leading to conversions.
- Your competitors are using modern search techniques for a better search experience
You can resolve all these problems by using a user-friendly search engine. Elasticsearch is a highly reputed search engine and in Adobe Commerce it comes by default. It is being used on thousands of websites and e-commerce stores. The search engine is extremely fast, gives accurate results and supports complex search queries.
3. You want stellar backend support:
If you have ever faced issues in the e-commerce development platform then you can understand how difficult it is to reach customer support. It can even take a few days to get the issue resolved. However, in Adobe Commerce, support is available to you 24 x 7. It allows you to directly transfer the code to Magento support and identify a specific problem with the site. You just need to follow some simple steps:
- With the support team, you find out that they need to go through the code to identify the issue.
- Now you have to create a .tag.gz file backup with all of your code. No heavy media files are included. You have to transfer the skeleton of your backend only.
- Every sensitive data will go through hashing, thus the transfer is secure.
- The code will be uploaded on the data-sharing platform, transfer the link to the support and they work to determine the issue.
It will take a while for the code preparation, once you know the procedure. Meanwhile, there will be no effect on your operations, as you have essentially cloned your site for the Magento support.
4. You need B2B functionality:
Adobe Commerce is a highly suitable e-commerce platform for the B2B business. In today’s time, even the B2B customers demand or expect a buying experience as like B2C e-commerce platforms (such as Amazon, Ebay, etc.) You can achieve this by using Adobe Commerce as your e-commerce platform.
It means if you want to extend the functionality of your existing store to B2B or want to develop a separate B2B e-commerce store then Adobe Commerce should be your first choice. There are many dedicated B2B features present in Adobe Commerce such as B2B Requisition Lists, B2B payment on account, B2B quotes, B2B company accounts, Shared Catalogs, etc.
5. Need Seamless Content Management:
Content Management is essential for e-commerce stores as by content you can engage with your audience and showcase your brand, company and what your products do or what are their benefits. Adobe Commerce has Bluefoot 2.2 which is a 3rd party CMS for Magento, but now the Adobe company has acquired it. It is highly useful for the content, marketing, and sales teams. They would be able to generate, update, and change page content without any technical knowledge required.
6. Fulfillment has become a challenge:
With the growth of your e-commerce store, the customers and orders on the store will increase which can sometimes raise the fulfilment challenges. It is important to forecast the demand for your product during the holiday or festive season before the fulfilment chain is pushed beyond its limit in the live environment. There are many challenges that are not in the Magento domain such as warehousing, carriers, staffing, etc. but Adobe Commerce has some features which can help in managing increased demand or surge in orders.
- Improved database support: As we already mentioned above, you can split databases with Adobe Commerce, thus managing the traffic for desired functionalities.
- Better Admin experience: The upgraded admin interface of Adobe Commerce allows you to easily manage products, orders, customers, and workflows.
- Customer-initiated returns: The return process (if convenient) increases customer loyalty towards your brand. In Adobe Commerce, the customers can initiate their own returns and thus reduce the admin time and costs.
- Broadened Magento marketplace: Easy access to the popular extensions of Magento Marketplace that are exclusively available to merchants running Adobe Commerce.
7. Dropping Conversion Rates:
Conversion rate is a highly important metric that you should consider for determining the success of your store. A high conversion rate indicates that your marketing efforts are in the right direction, you have the right products, and you are selling at reasonable rates. But if you are still using Magento open-source for your store, then you are still not utilizing the best conversion-driven features that are available in Adobe Commerce.
There are many features in Adobe Commerce to retain your visitors and give you more opportunities to entice customer purchases and increase sales. A few features are:
- Segmentation of customers for especially marketing
- Gift wrapping options
- In-built gift card features
- Cross-selling and up-selling
- Access to 100+ promotion types
8. Mobile page views are increasing but conversion rates aren’t:
Purchases through mobile devices now account for more than 50%. Nearly every business is utilizing the potential of mobile commerce to increase sales. But high traffic doesn’t guarantee high sales. It can also mean that your mobile site is not responsive enough. Thus, you must migrate your site to Adobe Commerce which supports many mobile responsive themes as well as PWAs.
9. Current Platform doesn’t allow you to scale to international borders:
Many business owners want to increase their brand reach by selling internationally. It will not only increase sales but give your brand better recognition. However, it is also a complex process as it requires an understanding of taxation rules, privacy laws, payment rules, and other regulations of other foreign countries.
Fortunately, there are many features in Adobe Commerce that makes it easier for you to sell in foreign countries. If you are having trouble implementing cross-border sales, it is time that you should move to Adobe Commerce.
10. Your existing platform doesn’t allow you to sell on different marketplaces:
Multi-channel simply implies selling your products or services on multiple channels including both online and offline channels. It includes your dedicated e-commerce store, e-commerce marketplaces such as Amazon, Ebay, Etsy, etc. brick-and-mortar stores, wholesale-distributing, pop-up shops, etc. If your existing platform doesn’t allow multi-channel selling then you may lose a huge chunk of sales that you may not cover through your dedicated e-commerce store. It is a sign that you require a platform that can facilitate multi-channel selling. Adobe Commerce lets you easily sell on Amazon, Etsy, Ebay, and popular e-commerce marketplaces and channels.
In this article, we have gone through the major indicators that show it is time to move to Adobe Commerce. As a reputed Adobe Commerce development company, we understand how Adobe Commerce can enhance your online business and take it to the next level. Our highly experienced developers can build e-commerce stores from scratch with advanced features and functionalities. Let us know your requirements.