With the rapid expansion of the e-commerce industry, many businesses have joined the e-commerce flow for increasing their sales and reach to customers. Everything that revolves around e-commerce business is evolving whether it is UI & UX of the e-commerce stores, fulfilment, customer service, delivery etc. and E-commerce packaging is no exception.
Packaging has evolved and has been in demand since the rapid growth of the e-commerce industry. It is the science, art, and technology of enclosing or protecting products for delivery to the customers. Great packaging protects, preserves, transports, informs, and sells. Packaging is also the last medium by which the customer can interact with your brand and it also indicates the value of your brand in the market.
The buying habits of the consumer and industry trends for packaging are the main drivers of the growth of this industry. In this article, we will go through the latest trends in e-commerce packaging.
Latest Trends in the E-commerce Packaging:
1. Sustainability and Environment-Friendly Packaging:
In the last few years, we have observed a massive protest on climate change and pollution across the world. The young generation and millenniums are taking every possible step to preserve the environment. This young generation constitutes a huge chunk of the e-commerce consumer market. Before making a purchase, this generation wants to ensure that they are not harming the environment in any direct or indirect way.
Due to these changes in the consumer market, sustainability, recycling, and environmental issues have taken a center stage. Zero-waste packaging is rapidly increasing in trend and environment-friendly packaging supplies are booming.
The mantra of “reduce, reuse, and recycle” is becoming popular among the young, educated generation. As per research, 62% of the buyers said that they will like to make a purchase from a company that is focused on reducing plastics and improving the environment. Customers are now conscious about their contribution to the environment and are likely to support brands that share their values.
2. Digital Printing:
The 3rd decade of the 21st century is going to be all about digital printing. In this decade, everything will have a digital involvement. Digital printing provides an efficient, aesthetically pleasing design solution for all kinds of packaging.
It employs digital technology, 3-D software, printed electronics, and digital controlled manufacturing protocols. It uses computer generation as the main mechanism. Digital printing gives you superb quality and allows you to display the products in a realistic manner, utilizing every inch on the package to engage with the customers and showcase your brand values. In online selling, branding plays an important role and digital printing is helping you to engage your customer with your brand one more time.
Another advantage of digital printing is that it can print all colours in a single pass which make it more efficient than any other kind of printing. The demand for digital printing is growing rapidly and the market is undergoing a fundamental transformation with regards to efficient production of packaging.
3. Customized Packaging:
This trend is on rising for the past few years and is likely to sustain in this decade. By customized packaging, you can give a personalized touch by which you can create an emotional bond with the customers. It increases customer loyalty and can lead to high revenues. Customized packaging also lets you deliver a personalized user experience to the customers. You can enhance the brand value of your company with customized packaging.
With your brand’s theme, colours, designs, logos, etc. the customers will be strongly connected with you and it will also strengthen the branding of your company. Customized packaging gives you ample room for creativity.
4. Colours, Designs, and Gradients:
The shift towards the colours, designs, and gradients is continue to sustain in this decade as well. Robust and dynamic designs prevent the packaging from becoming mundane and remove the dullness. Many companies are understanding the advantages of shifting towards bold designs. Consumers also tend to remember the colours that are quirky and hip and logos that are exclusive.
You can choose the colour of your packaging as per your brand or your industry nature. For e.g., if you are selling food products then colours related to food such as red, yellow, orange, are more attractive while if you deal in sports brands such as shoes, then blue or black are the better options.
5. Minimalist Packaging:
Last but not the least, this packaging trend involves the minimum usage of material in packaging. It is popular among those customers who don’t like wastage of material or don’t like to open products that have extravagant packaging. There are many customers who don’t want to go through the layers of plastic or cardboard to see what they ordered.
The major reason why brown paper wrapping is so popular is a testament to how minimalist packaging impacts the customers. They appreciate simplicity and economy. The minimalist packaging trend also applies to labels on products. Simple and straightforward labels without excessive fine print give a more trendy and clean feeling to the customers.
In this article, we have understood the different trends currently going on in the e-commerce industry. At Ceymox Technologies, the best e-commerce development company in India, we are having expertise in developing e-commerce stores from scratch. We can build stores especially curated for your industry, branding, and with advanced features and functionalities. Let us know your requirements.