Email marketing is one of the most effective ways of digital marketing and retaining customers. In fact, for every $1 spent on e-mail marketing, it generates $38. Now if you add personalization in this, you can make most out of it. Here are a few best strategies for personalizing the emails:
· Personalization of Subject Lines:
Companies are continuously striving to get attention to the customers’ inboxes. You must focus on the subject line of your emails. Customers open the mails by their subject lines. As per a study, email with personalized subject lines are 26% more likely to get opened.
· Celebrate birthdays or anniversaries:
When you wish the customers on their personal days, they get more attached to your brand. Sending wishes on mails of birthdays or anniversaries can be a way for this. Although anniversary dates are quite hard to get, you can easily get their birthday dates by asking their date of birth.
· Sending Email based on User Behavior:
This is one of the most common strategies of sending e-mails in the e-commerce industry. If you have been tracking the user behaviour on the site, you can use this information for sending targeted emails.
· Re-engage Inactive Leads:
Personalization is not only a way to grab attention or appreciation, but also an effective tool to win back old customers. It is easy to find out which customer hasn’t used your e-commerce store for a very long time or haven’t clicked or read any of your emails.
Using that information, you can easily create an email campaign for inactive leads and win their hearts back.