In today’s time, social media has become an integral part of our life. Whether we need to connect with our friends, know about their personal life, or get updates about what is going across the world, almost everything is possible with social media. Social media is not limited to just connecting to the world but are also helping businesses across the world. Merchants are leveraging these social media platforms for making business. The most popular example is social commerce in which merchants are selling items on social media platforms such as Facebook Marketplace, YouTube, Instagram, Pinterest, etc. On these platforms, the products are listed with the buy button.
Apart from these platforms, WhatsApp is another major social media platform. It is a cross-platform messaging app by which you can be in touch with your friends and family. Apart from one-to-one communication, it is a golden platform for online retailers to engage with their patrons. The previous year, WhatsApp came with its Business Services for online brands and retailers. They can scale their customer service to offer new messaging tools and insights. However, it is not powerful enough for sending important order updates. In today’s era, a single notification on mobile is enough to catch attention, it is time to automate the notifications of your e-commerce store for sending a highly personalized e-commerce experience to your customers.
Whatsapp is having more than 1.5 billion monthly users globally. It is the most used messaging app across the world. Now, the custom-built WhatsApp e-commerce virtual assistant has become an excellent way of a better engagement of the customer with your store and improving the conversion rate.
The WhatsApp Chatbot is like any other chatbot but runs on the end-to-end encrypted WhatsApp platform and the customers would be able to communicate with your platform through simple WhatsApp messages.