When the world was hit Coronavirus pandemic which affected even the most powerful nations, e-commerce was among the few industries that transforms in a positive manner. People went online to buy their regular household items and due to this, every second merchant expressed an interest to go online with an e-commerce store for more sales. Since then, the number of e-commerce sellers is steadily increasing. They want to understand the latest e-commerce trends and develop an effective strategic plan for 2022. In this article, we will go through the major reasons why every business would require an e-commerce store by 2022. Here are the reasons:
1. Changes in shopping habits:
If you are among those who believe that the exponential rise in the e-commerce industry was due to only COVID and everything will become normal when the pandemic will end then there are two major reasons why you are probably wrong. First, a huge number of people who used to hesitate to buy things online because of lack of knowledge or fear, have had to do online shopping through necessity or it was the only option available during COVID. They found that it is not scary but even it is easy and comfortable.
Second, people in the pandemic make purchases of everyday, normal items and not huge and expensive items like a new TV. Thus, they have been introduced to the convenience of purchasing everyday things online using a click of a mouse. In today’s world where convenience is a king, this shows a major and irreversible change in the way that people buy things.
2. Changes in the sales processes:
This is, in turn, leading to a change in how businesses are configuring their websites. They may be selling on their website through a plugin, or just adapting current pages in an older website template. This configuration, in which the website is focused on information about the company will give the users option to buy, but it is more of an add-on.
This approach, since the coronavirus outbreak, is rapidly being transmuted into one which is predominantly an e-commerce site with pages of information about products niches acting as the first point of contact that was previously made by a person in-store or salesperson.
Although there is nothing wrong with the older “information model”, the reason you should upgrade it is that this model will make you discover by the users who are searching for your brand rather than the item you sell.
3. Channels of Alternative Marketing:
Having a website and a mobile for your e-commerce business is the most acceptable strategy to sell online. You can sell the products on these platforms to motivate people to interact with your brand and online business. For better marketing results, you can also hire digital marketing experts for SEO and social media advertising. This way you will not just improve your marketing methods but also improve the overall sales.
4. Space for product showcase:
Many merchants believe the only way to go online is to register on popular e-commerce platforms such as Amazon, Ebay, Myntra, etc. However, listing on these platforms will lead to a place just beside your competitor. Also, on these platforms, you have a limited space to showcase your brand or product. But having your own e-commerce store will allow you to input as much information about yourself and your products as you like.
You can showcase the diversity of the product from colours to details, sizes, materials, all of which are quite challenging to execute for physical stores.
The main reason why customers prefer to make online purchases today is because of convenience. Thus, it has become crucial for online businesses to provide a seamless shopping experience on their website. There are many aspects to this: when a user went to an e-commerce website, it should be easy for him to discover products, interact with page elements, compare items and checkout.
As many e-commerce platforms like Magento come with all these benefits, businesses are able to satisfy the customers with the essential requirements.
As per a survey, 80% of the customers like to buy from a business if they are able to provide personalized service. Also, 90% of the customers find personalized messages or e-mails appealing. Those who show interest in personalization also have a higher tendency to be the most valuable customers. E-commerce stores have certain tools which can identify customer behaviour patterns, shopping habits, preferences and much more. With these metrics, you would be able to deliver a personalized shopping experience to the customers. Some other common types of personalization include discounts/promotions, loyalty programs, customized communications, or recommendations.
E-commerce stores are highly cost-effective than their counterparts brick-and-mortar stores. There are many e-commerce development platforms available by which you can rapidly create an e-commerce site. You can also work with an experienced e-commerce website development company to develop and design e-commerce for your business. It is a low-cost approach to start a new online business.
8. Reap benefits of social commerce:
Social Commerce is the amalgam of social media and e-commerce. When a seller sell products on social media and a customer buy them from there, then this whole process is termed social commerce. Some of the examples of Social commerce are Google Shopping Ads on YouTube, Product Pins on Pinterest, Ads on Instagram, and other social media platforms.
Advantages of E-commerce for Customers:
E-commerce isn’t beneficial for businesses but customers can also leverage from it. Here are a few advantages:
1. Huge Selection of Products:
Consumers can find a huge range of products on a single roof with all the details of the products. They don’t need the salesman to showcase the products to them. Whether it is an electronics store or a fashion store, they can easily choose whatever item they like. E-commerce businesses can stock good goods without incurring inventory costs thanks to the virtual shop.
As we have already mentioned above, convenience is the most important reason why customers are going online for shopping. They can purchase a sofa sitting at the chair in a few clicks. They don’t even need to leave their houses and go to an electronics store in sultry weather to buy an AC. The most acceptable illustration was during the lockdown when people spent more time on an e-commerce site purchasing things.
3. Easy Returns:
Almost every e-commerce store gives a return facility in case if users get a different or defective piece. Thus, the customers don’t need to face any hassle in returning a product if they don’t like it. The product either got replaced or get refunded within a minimum time. This is something which is very hassling with the traditional stores.
4. Complete Information:
Last but not the least, when the customers get complete information about the product on the e-commerce site, all their doubts get cleared and it increases the chances of conversion. This also leads to fewer returns and more purchases.
In this article, we have gone through the importance of an e-commerce store and how it is beneficial for both the sellers and the customers. At Ceymox Technologies, the best E-commerce development company in India, we are having expertise in developing such e-commerce stores. Our certified Magento developers can develop highly functional, secure, and high-performing e-commerce stores with custom features and functionalities. Let us know your requirements.