E-commerce shopping has become a new norm and it is hugely likely that you must have come in contact with some form of e-commerce package in the last year. It is also possible that you have received an order from an e-commerce store in the last week. And you are not alone.
After the coronavirus pandemic, the e-commerce industry has seen a huge surge from the previous year. In the US, the largest e-commerce market, more than two-thirds of the customers prefer to buy online, with 80% having made a purchase online in the last 30 days.
The importance of your e-commerce packaging can be easily overlooked –until it starts leading to transit damage and unhappy customers.
E-commerce selling gives an awesome opportunity for people who are starting with small businesses and hoping to sell across the country. Picking an item and promoting it over these platforms is one part of the cycle, the significant trial of your image is the point at which the product reaches the customers. Thus, packaging your product in the right way and shipping it to your customers are two exceptionally basic steps of the chain that can make your brand image. This article will take you through packaging.
Your product must not be messed with when it reaches the customer. Truly! Adjusted product is the biggest disappointment for anybody as they bring with them a lot of hard work. A customer who receives an adjusted product does not just feel frustrated with the company he likewise feels helpless as he needs to experience the whole return process and that occupies a lot of time and energy. Along these lines, your packaging game should consistently be on point. Let’s begin with understanding the importance of packaging for any e-commerce business. In this article, we will go through all aspects of e-commerce packaging.
- Crucial Role of Packaging
- 7 important packaging facts
- First impression count
- Packaging is almost equal to branding
- Increase in customer retention
- Nearly all orders are sent in a cardboard
- 30% extra cost if shipping is free
- Slow shipping discourage customers
- Custom packaging drives loyalty
- Considerations before packing your product