If you are a novice in the e-commerce industry then initially you may find it difficult to run a single online store. However, if you are planning to create and run multiple e-commerce stores which are multi-lingual and have many different features & functionalities then you have to spare a lot of time in setting up different shipping options, currencies, settings, etc. It will also require more human resources, time, and money.
But if you are using Magento as your e-commerce development platform then things will get a lot easier. It comes with a complete solution that lets you access multiple features for managing Magento multiple websites so that you can meet all the requirements of your diverse target audience.
Why choose Magento Multi-Store?
Most of the time, Magento 2 Multi-Store functionality is for those merchants who are having online business in distinct countries or are having multiple brands to handle. Hence, if you consider yourself among these merchants who wish to scale their business in different continents or possess different brands then Magento Multi-Store function is for you.
You don’t have to build Magento Multiple websites as Magento allows you for building, configuring different website stores/store views for your brand.
What you will get with Magento Multi-Site?
Magento is based on the Global Website Store (GWS). It lets you handle different Magento multiple stores/websites using a single platform.
Here are the levels explained:
It means a complete Magento installation.
2. Magento Multi-Site for Website:
You can utilize this domain for your site. Always remember, that every domain is capable of running multiple Magento stores, but you can also choose to have different domains on just a single installation.
3. Magento Multi-Stores for Stores:
Here are the main product catalogues which are built on one domain. It can also be termed as – Magento multi-website domain store (single).
4. Magento Store Views:
The views in Magento Store refers to the different presentations concerning front end views. These showcase the multiple presentations of the data. It is right when you require multilingual stores.
5. Magento Multi-Site:
You can choose the extra-ordinary feature by selecting any Magento website:
- Individual customer based functions
- Customer Management Process
You can use Magento multi-site feature for managing Magento multiple stores which can directly help you in choosing any payment method for shipping and works properly for all important currencies across the world.
6. Magento Multi-Store:
Using the Magento Multi-Store feature, you can operate on any certain website with all normal components available. E.g., if you are having a fashion store where you sell a variety of clothes for both men & women, then you will require two individual stores for men & women. Now, maintaining two different sites is not sufficient as you have to work on the components of the front-end and display the items.
In this case, the main benefit is that you are allowed to sell different categories associated with multiple goods by using the web domain.
7. Magento Store View:
There is 1 store view in Magento by default. You can utilize this view to save content with related details for services or products. It is useful for displaying the store in different languages. Hence, you can concentrate on customizing the content and different elements.
Advantages of Using Magento Multi-Store:
Here are a few advantages of using Magento multi-store which can manage your online business easily:
- Creating & managing multiple stores using a single dashboard
- Setting up multiple sites with different languages
- Countless products
- Magento SEO
- Different URLs & Branding
- Build Sales & Customize the layout to target special days & holidays
Why use Magento Multi-Store?
- No tension of managing many different sites. Use one central admin panel for managing themes and limit extensions.
- User-friendly sites which customers can discover and navigate.
- Easy to scale i.e. adding fresh categories and catalogs become super easy
What to check before installing Magento multi-store?
Well, it is easy to develop multiple stores using Magento. You just need to check out the instructions and then create stores as per your requirements. However, it is better to hire Magento developers who are having expertise in this segment. The Magento developers will even help you to tackle any SEO related issue.
Issues Related to Extensions:
You can find many different extensions to use for your Magento multi-store. However, some extensions show some issues, and the most common issue is that an extension enabled for the 1st store will be inactivated for the 2nd store. Well, everything means in a single chunk until the user attempts to update the Magento software. Well, this issue occurs if you do not utilize a multi-store function.
- SSL Certificate –Purchase: Multi-domain and the fresh domain must have an SSL certificate
- Multi-site hosting so no server related issues arise
- Take the back up by logging into Magento
- Configure the Magento Multi Store using the Admin Panel
- Reflect the fresh domain name to the respective server on your own.