After entering the e-commerce marketing, sooner or later the traffic on your site will increase. In fact, in the festive season, you may observe the sudden surges in traffic. The traffic on your e-commerce store can increase by 30 times during a shopping event such as Christmas, Black Friday, Diwali, or you have started any promotional event which has gone viral.
However, all your marketing efforts will go in vain if your site is unable to handle this traffic influx. Slow loading of the site discourages them especially when they are using fast internet connection. Do you know that nearly 53% of the customers will leave your site if it takes more than 3 seconds to load? Also, if your website gets crashed then it will create a negative buzz.
In Magento Open-Source, you will be core responsible for all the infrastructure management. You will have to work with your hosting provider to create a plan which can meet sudden traffic surges. On the other hand, Magento Commerce cloud has been designed to scale fast. Instead of dealing with the hosting providers, you just have to pick up your phone or send a mail. In Magento commerce, there is very less risk of any site crash or slow speed in traffic surges.