In the 21st century, the internet has changed almost every aspect of our lives in ample ways. The most significant change is in the way we shop. Since, mobile phones, laptops, and computers have become ubiquitous and the availability of faster internet has also become a catalyst. Now more and more people are leveraging this technology for shopping online, whether it is a bigger purchase or just buying daily groceries. The fashion industry is no more different.
In 2020, it has been observed that 58% of the worldwide population made an online purchase, and nearly half of those purchases were related to clothing, accessories, and footwear. The e-commerce industry is having the most impact on the fashion industry.
It has been expected that by 2022, the online fashion industry can reach the valuation of $765 billion, an increase of $281 billion. Currently, nearly 27% of the fashion industry is online which can increase up to 36% in four years as per a recent report from Forrester.
A few reasons why shoppers prefer to shop online are:
- More choices to wander online
- Higher chances of finding a bargain
- Lower prices online
- Easy to find desired products
- Availability of real reviews of products
Thus, if you are in the fashion business, then it is the right time to take it online, increase sales, and grow your business. Developing a successful, profitable online fashion store requires effort and resources, and one thing which is highly important and inevitable i.e. a good & reliable e-commerce development platform. Magento is the best choice for it. It has built a great reputation over the years and comes among the topmost e-commerce development platforms. It is best suitable for the online fashion store. There are 3 different editions of the Magento – Magento Community, which is open-source & free, thus ideal for small & growing businesses, Magento Enterprise, designed for big names, and Magento Commerce if you want to expand your business.
A few of the top fashion brands which are leveraging Magento for their online fashion business are Hermes, Christian Louboutin, Bulgari, Victoria Beckham, Rebecca Minkoff, Missguided, Agent Provocateur, etc. In this article, we will delve deep to know why choose Magento for your next online fashion store.
Only E-commerce Focused Platform
Magento has been developed with only a single motive- to host e-commerce websites. All the attention and resources of the company are directed to provide the best possible e-commerce experience, not only to the customers but also for online merchants and stakeholders. Magento keeps coming up with its newer versions in which they provide new features & functionalities, enhance security, fix existing bugs, and much more.
Next Level Mobile & PWAs
People now prefer to make a purchase in the most convenient way. If they are browsing social media and see a clothing item or any accessory, then it is not necessary that will go to a physical store, or if they see an ad on TV, then most people have a smartphone in hand to check out that item.
Magento 2 comes with mobile responsive themes and designs so that the retailers can provide an exceptional mobile experience. Magento 2 now offers PWA Studio, which you can use to build PWAs. PWAs are like native mobile apps built using web development technologies. It will improve customer experience and increase conversion rates.
Flexibility, Scalability, Personalization
The fashion brands will get amazing flexibility with Magento. The merchants can personalize the store as per their industry niche. They will have vast control over how their online store will look like. In the fashion industry, uniqueness and originality are highly important.
In fashion, you have to show yourself that you are selling a lifestyle, not just clothes. Magento, with its customization & personalization forte, can help you with that. Furthermore, you can scale your website up or down as per your requirements which is highly important for small merchants.
Multi-Source Inventory:
In Magento 2, you get a multi-source inventory, which the fashion merchants can use for managing inventory for multiple locations and thus increase the efficiency of their operations. The merchants can assign products to warehouses for delivery. Tracking the inventory across various sources for fulfilling orders.
SEO & Marketing Solutions:
Regardless of how good fashion items you manufacture, you will not get business without any proper marketing, analytics and SEO. Magento comes with SEO capabilities solutions that will help you in getting better search engine results. You can easily configure your e-commerce website for including metadata, product & category descriptions, sitemaps, custom URLs, etc.
Loyalty, Rewards, Coupons:
You can promote your Magento Fashion Store by utilizing different solutions like loyalty programs, rewards or point programs. Magento also lets you use discount coupons. It is easy to implement these solutions in Magento for improving customer retention.
Improved Shipping, Schema, and Security:
The latest release of Magento 2.4.2 includes advanced level support for shipping and declarative schema. The developers can declare the desired state of the database so that the system can adjust automatically.
The Magento store has become highly secure, thanks to Google RECAPTCHA, 2-factor authentication, and many other things.
Extensions:
Magento is an open-source platform, and it keeps coming with new versions or releases. To extend the functionality of your Magento store, you can find a huge range of extensions. These extensions can make your e-commerce store better and experience easier.
A lot of extensions are free to use, but you can also find some premium extensions for your fashion online store. Whether it is shipping, delivery, payment solutions, advanced search, visual merchandising or anything else, you can find an extension for anything.
Bottom Line:
Magento 2 promises for delivering the best level of customer experience while improving the internal business processes in the fashion industry. At Ceymox Technologies, the best Magento development company in India, we are having experience in building highly captivating and user-friendly online fashion stores from scratch. Our team of Magento certified developers can deliver you astonishing fashion stores. Please let us know your requirements.
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